Czech Tourism strategy for Indian market

Nksagar Sagar Media Inc: To tap the growing Indian outbound market,the Czech Republic Tourist Authority (CRTA) or Czech Tourism has chalked out it s strategy to conduct a series of promotional activities in India for promoting the destination.Czech Republic often referred to as the heart of Europe conducted an event in Mumbai to show off their offering as options for leisure travel, spa and MICE destination:The CRTA recently conducted a roadshow in Mumbai which was attended by a large contingent of delegates comprising of Czech travel agents, tour operators and hoteliers.“We received over 15,000 visitors in 2010 and expect a 15-20 percent increase from the Indian market in 2011. We are currently focused on creating awareness amongst the Indian travel agents about various attractions available in the Czech Republic,” Radka Neumannova, director – India, CRTA, said. CRTA, which opened its India office last year in Delhi, is planning to have three city roadshows in Delhi, Mumbai and Kolkata in February 2011. “Our plan is to bring Czech DMC and hotels to interact with the Indian travel trade in Mumbai, Delhi and Kolkata during the roadshows; we also plan to do a roadshow to the South of India later on this year,” she added. Moreover, CRTA is also going to focus on tapping the MICE market in India and will organise a MICE specific presentation in Mumbai and New Delhi in the third quartet this year.

The Czech Republic has also been a great destination for film shootings with a couple of Hollywood and Bollywood films being shot there. “Recently, a film starring Tom Cruise Mission Impossible 3 was shot in Prague,Apart from that Hollywood films like Casino Royale, Triple X and The Chronicles of Narnia were shot there. An Indian film, Rockstar scheduled to release later on this year is also being shot in
Prague” added Neumannova.Tourists can also view these iconic spots where these films
have been shot. Giving more details about the Czech tourism products to
Mumbai’s travel trade, Neumannova said that the Czech Republic boasts of 12
UNESCO protected sites, 4 national parks and 25 protected landscape areas,
that make it an idle tourist destination.

The Czech Republic is also famous for spas with over 37 spa towns and 85 spa institutions “Our spa centres are developed around natural water sources which are rich in minerals. There are also various cultural events organized in the spa towns during the season” she added. Meanwhile, Czech Tourism is also planning to launch an online training programme for the Indian travel trade in the second half of this year. “The programme is currently in the formulation stage. Once this programme is launched, we will focus on targeting the upper middle class segment in India who are interested in exploring new destinations in Europe,” she revealed. Czech Tourism is also Radka Neumannova aiming to increase the length of stay of Indian tourists from 3 nights to 5 nights. The Czech Republic can to be combined with nearby regions such as Vienna and Budapest but the Cech Republic Tourist Authourity is looking at packaging it as a solo destination in the future. With regard to connectivity, Emirates Airlines has 5 weekly flights from Dubai and is connected to most of the European hubs with direct flights. Hence, connectivity is not a major issue for the Indian tourists, she said.RAHUL SEQUEIRA Christmas Market, Old Town Square in Prague is one of the most popular tourist spots for Indian travelers.

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