PGTI signs strategic partnership with LG

Nksagar - Sagar Media - New Delhi - :LG comes on board as the “Official Technology Partner” of the PGTI.LG to support the development of the PGTI through sponsorship of programmes and contact events.LG to own Title Rights for the PGTI Tour Championship 2010 "LG Masters of PGTI". Announces Rupee 10 million prize money Tour Championship.
LG to own Title Rights for PGTI Race to Ireland pro-am "LG Race to Ireland ". Announces Rupee 5 million Unique format Pro-Am.LG to be partner sponsor at the 2011 Avantha Masters, PGTI tri-sanctioned 1.5 million Euro prize purse European Tour event in India .

The Professional Golf Tour of India (PGTI), the official sanctioning body of professional golf in India , today announced the signing of a key strategic partnership with LG. With this agreement, LG now comes on board the PGTI as the “Official Technology Partner”.The announcement was made by Mr. L K Gupta, Chief Marketing Officer, LG India and Mr. Padamjit Sandhu,
Director, PGTI.

Speaking at the announcement, Mr. L K Gupta, Chief Marketing Officer, LG India, said, “Globally LG is committed to premium sports and this is another step forward recognising PGTI as a premium body, we believe in talent and opportunity for brand to build itself. Supporting the growth of sports has always been a key focus area at LG. We have seen the consolidation and growth of professional golf in India over the last three years and are committed to partnering with the PGTI to take it to the next level. The PGTI is working with the right fundamental approach and we believe there is great potential and talent in the country. We will work closely with the PGTI to create better and stronger playing opportunities for professional golf in the region and are confident our partnership will add value. We look forward to exciting times with the PGTI over the years to come. LG is the leader in the technology space and PGTI is the premier body in golf.”

Mr. Padamjit Sandhu, Director, PGTI, said, “It has always been our endeavour to partner with organizations who bring depth of understanding & commitment to the table. We see synergies in thoughts and objectives with LG and are confident the LG - PGTI partnership will grow stronger over the years. We are proud to have LG come on board as the "Official Technology Partner", and I am confident that this partnership will add immense value to professional golf in India .”For 2010, LG will take on the Title rights for the flagship rupee 10 million prize purse PGTI year ending Tour Championship "LG Masters of PGTI" and the inaugural rupee 5 million prize purse Race to Ireland PGTI Pro-Am "LG Race to Ireland ". LG will also be the official technology partner for the 2011 tri-sanctioned Euro 1.5 million prize purse European Tour event "Avantha Masters".

LG Electronics , India :
LG Electronics India Pvt. Ltd, a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India . It is one of the most formidable brands in Consumer Electronics, Home Appliances, IT hardware and Mobile Communications space. In India for over a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry.
LGEIL has achieved a turnover of Rs 13,089 crores in 2009. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture LCD TV, GSM Phones,Washing machines, Refrigerators, Air Conditioners, Optical Disc Drives and Colour Televisions. This is India 's first mobile phone manufacturing unit and also Asia 's largest Optical Disc Drive manufacturing plant.

PGTI:
Formed in 2006, the Professional Golf Tour of India (PGTI) is recognized as the official body governing professional golf in India . The PGTI’s objective is to promote professional golf in the country by conducting prize-money tournaments through sponsorships, as well as giving players an opportunity to be involved in decision making for all aspects of the game. The PGTI currently has over 300 members.