Saturday, October 23, 2010

VIP Launches ’ Alfa Boxer Strolly

Nksagar -Sagar Media:
VIPs’ Alfa Boxer Strolly comes with an attached trolley that enhances its utility value thus making it even more convenient for use. It is the only product available in the market today at an attractive and affordable price of Rs. 1400 /- onwards. Whats more the brand is offering a 7 year warranty on Alfa Boxer Strolly.

Commenting on the launch of the innovative Alfa Boxer Strolly, Mr. Manish Vyas, Vice President, Marketing, VIP Industries Ltd said, “We are very excited and happy to launch this product amongst the Indian audience. We at VIP always believe that customer satisfaction is of prime importance and have thus introduced Alfa Boxer Strolly to cater to the needs of today’s Indian travelers, thus giving them a complete first-of its kind experience.”

Made from the highest quality polypropylene, Alfa Boxer Strolly is extremely strong and durable. It has a Metallic Trolley which is first ever offering by any brand in this price segment. The strolly will aid the consumer to effortlessly wheel the heavy luggage thereby making his journey less stressful.

Mr. Vyas further added, “The USP of Alfa Boxer Strolly is strength, sturdiness and convenience; going by its attributes we could not think of anyone better than India’s Boxing Champion Vijender Singh to unveil our product. Vijender is indeed an epitome of strength just like our ‘Alfa Boxer Strolly’ and we are thrilled to have him amidst us here today to launch our product.”

Speaking on his association with the brand, Vijender Singh said "VIP is one of India’s most iconic brands and I am privileged that they have invited me to launch Alfa Boxer Strolly, their new line of phenomenal products. VIP believes in making thoughtful and innovative products and I am glad to be launching Alfa Boxer Strolly since I associate myself with its attributes of strength and sturdiness.”

Alfa Boxer Strolly is priced at Rs. 1400/- and Rs. 1700/- and is available in two sizes-57 cm and 63 cm each, and three colours- Grey, Red and Blue. Its deluxe version has a fixer divider inside for better packing- convenience coupled with a top handle for greater comfort and convenience. The deluxe version is available in additional colours of green and yellow, and is priced at Rs. 1600/- and Rs. 1900/-. Alfa Boxer Strolly’s durability has been thoroughly checked against tough quality tests; it is drop-tested, jolt-tested as well impact-tested and its locks have been checked against various quality-tests. Alfa Boxer Strolly has a 7 year warranty which itself speaks for its durability.

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