Launch of Godrej Appliances'Edge SX MuziPlay Refrigerators'

18 May 2011 New Delhi: Nksagar Sagar Media Inc:

Godrej Appliances one of the India's leading appliance manufacturers has redefined convergence in refrigerators for Indian homes and taken innovations to a new level by announcing the launch of India's first music enable refrigerator-Edge SX MuziPlay with FM radio and MP 3 Player.

Godrej Edge SX MuziPlay refrigerators available in variety of colors and patterns like Garden silver,Burgundy Lilies,Icy Wines,Silver woods and Ruby Streak in hundred percent Green technology in two capacity of 183 litre and 221 litre and priced Rs.12690 and Rs.15660.

Vice President,Sales & Marketing,Godrej Appliances said."Today consumers are quit aware of their options and clear about what products they desire.For instance,in the refrigerator category,more than just cooling,consumers look at features like freshness,storage efficiency and stylish exteriors to match their discerning lifestyle.We have set another milestone in our strong legacy in R&D and are totally committed to pioneering nouvelle technologies to meet the changing nees of the Indian market,staying true to out philosophy,Designed by Curiosity".

He said, our refrigerator market share is to grow at 18 per cent and we need to focus our share of market in smaller towns where our presnce is low.Godrej Edge SX Muziplay refrigerators has FM Radio,MP3 Player,80 W PMPO Speakers,Mobile Charger,StayCool Technology,Step Designed Freezer with Silver Ion Freshness Technology and 5 Star Energy Rating. Godrej Appliances is promoting these models this summer with a complete 360 degree Media cum BTL consumers engagement program which will center around the theme of "MuziPlay".