Nokia Life Tools offers agriculture, education, healthcare and entertainment content to plug information gaps in rural and semi-urban markets:
New Delhi: Nokia and Vodafone today joined hands to launch Nokia Life Tools services targeted at providing Indian consumers with access to relevant content on agriculture, education, healthcare and entertainment. This tie-up between two leading companies in the telecom sector represents a wide scale distribution model that will empower Vodafone Subscribers with access to life improvement Nokia Life Tools services available in a simple icon based, graphically rich user interface.
As part of the association, relevant content in the areas of Agriculture, Education, Healthcare and Entertainment will be offered starting at Rs. 30per month to the growing rural and semi-urban mobile consumers. Vodafone customers will be able to seamlessly activate Nokia Life Tools across areas with network availability.
Speaking on the announcement, Mr. V Ramnath, Director - Operator Channel, Nokia India, said, “Filling in the information gaps with Nokia Life Tools, we strive to contribute towards empowering people in the emerging markets with the right tools to help them make informed decisions in their daily lives.
“For this service to scale and benefit larger section of users, it is important to have a strong partner like Vodafone who share Nokia’s vision of empowering people with the right tools.” Commenting on the launch, Kumar Ramanathan, Chief Marketing Officer, Vodafone Essar Ltd. said, “We are proud to be associated with Nokia to offer Nokia Life Tools services focused on India’s Rural & Semi-urban market. Through this alliance, Vodafone will be able to bridge the information gap by providing access to information on Agriculture, Education, Healthcare and Entertainment for our customers in rural markets.”
Text Box: Nokia Life Tools on Vodafone network • Agriculture services: includes personalized agri related information, weather updates, crop advisory and market prices of their produce • Health services: provide personalized health tips and thus helping people to stay healthy and improve their quality of life. It covers a range of topics including pregnancy and childcare, respiratory, heart, diabetes and general health and fitness for men and women. • Education services: includes focused offerings on Learn English, General Knowledge & Exam preparation modules covering State and Central Boards • Entertainment services: includes, ringtones, RBT, games, , news, astrology and much more Nokia Life Tools, based on a strong ecosystem connect of Government agencies, Industry players and NGO, is a range of innovative and personalized services covering Agriculture, Education, Healthcare and Entertainment targeted at both urban and rural consumers. These services are designed to address information gaps thus enabling consumers to be better informed and positively impacting their life improvement and livelihood needs.
For instance, farmers can leverage Nokia Life Tools’ Agriculture Services to get immediate personalized updates on areas such as best practices from experts, agro-met weather advisory and Market prices & arrivals of commodities from the nearest mandis. The Nokia Life Tools service has been customised for Vodafone to deliver to Vodafone’s entertainment services along with Life Tools suite of services.Designed with deep insights gathered from target users, Nokia has collaborated with multiple partners including IGNOU, State Agriculture Marketing Boards, Syngenta, Pearson, EnableM, NDTV among others to create a rich ecosystem to deliver the services. This service is available on a range of entry-level Nokia handsets including the popular entry level devices and is available in 11 Indian languages including Hindi, Gujarati, Tamil, Telugu, Bengali, Oriya, Assamese, Marathi, Malayalam, Kannada and Punjabi in addition to English.
About Nokia
Nokia is a pioneer in mobile telecommunications and the world’s leading maker of mobile devices. Today, we are connecting people in new and different ways - fusing advanced mobile technology with personalized services to enable people to stay close to what matters to them. We also provide comprehensive digital map information through NAVTEQ; and equipment, solutions and services for communications networks through Nokia Siemens Networks.
About Vodafone
Vodafone Essar is a member of the Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. The company now has operations across the country with over 134.57 million customers**. In a survey conducted by India’s leading business weekly, Vodafone Essar was awarded ‘Most Respected Company’ in the Telecom Sector for 2010 and the ‘Most Trusted Service Brand’ in India for 2010, by a leading financial daily.
Vodafone is one of the world's largest mobile communications companies by revenue with approximately 358 million customers in its controlled and jointly controlled markets as at 31 December 2010. Vodafone currently has equity interests in over 30 countries across five continents and more than 40 partner networks worldwide. For more information, please visit www.vodafone.com
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