Oriflame launched " Dare to Be "

Nksagar-Sagar Media Inc: New Delhi: Orflame-the natural Swedish cosmetics major celebrated the successful launch of "Dare to Be " the vibrant range exclusive for the youth. The spectacular show at The Park Hotel saw a grand unveiling of bright,easy to use and electrifying shades of the range comprising of eyewear,lip colors, foundations,fragrance,skin care and toiletries.The occasion was marked by daring makeover sessions.The show was culminated with grand fashion show with top models like Tina Chattwal,Shirpa Malik and Anchal Oberoi who sizzled the ramp with great exuberance.
Mr Marcus Sandstrom,Managing Director,Oriflame India said " We are extremely pleased to announce the new youth focused philosophy Dare to be from Oriflame for the year 2011.Inspired by this belief,Oriflame has launched a new collection created specifically to meet the needs of younger market.Dare to Be the fashioned product presents a fantastic business opportunity for the youth and engaging current consultants with its exciting new offering."
Ms Sharmili Rajput,Marketing Director,Oriflame India, said," That from Feb 2011 onwards has sold one million Dare to Be and novel products catching fast with youths in the University ,social and other markets hubs.The range personifies youth and beauty in its true nature."With this, Oriflame adds a complete new range, Dare to Be, featuring product lines created for young women including: ‘Very Me’, ‘Pure Skin’ and ‘The Babes’.

To engage youth with new content and opportunities, a dedicated Dare to Be website- www.dare-to-be.net along with strong presence on social networking sites such as Facebook and YouTube have been set. The popularity of the range is established with a massive fan base of over 25,000 in just 3 months.

As part of this online presence, Oriflame has also launched webisodes, which are like television episodes but available only on the internet. Four inspirational young women Emma, Dasha, Alisha and Claudia have been chosen to embark on an adventure of a lifetime on a path of love, self-discovery and achievement. Their experiences will be shown in Dare to Be webisodes on the website. You can watch the four young women, on www.dare-to-be.net and follow their journey as the girls realise their dreams by trying something new, daring to be different and expressing themselves in new ways. A new webisode is uploaded every month with the catalogue.

Dare to Be product range:
‘Very Me’ make-up range features all cosmetic bag essentials needed to customize style including lip gloss, mascara, eyeliner and lip stains– all brought together with the innovative Very Me clickit connector. The range also includes Very Me foundations, concealers, electrifying eye shadows, shine powders and dual eye pencils.

The Babes’ – Three signature fragrances- Crazy Kiwi, Passion Berry and Sweet Peach packaged in Japanese inspired super flirty, super girly dolls which can be customized with stylish stickers.

‘Pure Skin’ – a skincare range with patented detect technology to help prevent against spots. The range comprises of face wash, face toner, shine control cream and hide & treat.The products in Dare to Be range is priced between Rs. 159 and 999 and is available through Oriflame consultants or by SMSing Oriflame to 59994.