Veet celebrates ‘Beauty and Confidence’

New Delhi: Veet, the world leader in depilatories, hosted Ms. Kanishtha Dhankar, along with other Pantaloon Femina Miss India, 2011 contestants at The Park, New Delhi. Ms. Kanishtha Dhankar, Pantaloon Femina Miss India- World, 2011 along with other Pantaloon Femina Miss India finalists walked the ramp celebrating the theme ‘What Beauty Feels Like...’ In her first appearance in the capital after being crowned Pantaloon Femina Miss India- World, 2011, Ms. Kanishtha Dhankar shared her secrets of ‘Beauty and Confidence’. Kanishtha was also adjudged ‘‘Veet Femina Miss Beautiful Legs”, during the Pantaloon Femina Miss India beauty pageant.

Felicitating Kanishtha, Mr. Chander Mohan Sethi, Chairman & Managing Director, Reckitt Benckiser (India), said “We at Veet are delighted to host Veet Femina Miss Beautiful Legs, Kanishtha Dhankhar in her first appearance in the capital after being crowned Pantaloon Femina Miss India- World, 2011. Her confidence and charisma that she maintained throughout till final round shows complete synergy with what Veet stands for Beauty & Confidence!” Mr. Sethi further added, “Both our Pantaloon Femina Miss India- World, 2011 and the Veet Woman depict the strength of inner beauty and radiates elegant femininity. Looking beautiful is just as important as being beautiful on the inside.”

Congratulating Kanishtha, Katrina Kaif, Brand Ambassador for Veet said, “It is a moment of great pride for me today, as I congratulate Kanishtha the winner of Veet Femina Miss Beautiful legs contest. She has done the Veet family proud by going on to win the coveted Miss India title. Her beauty and confidence has stood out and has helped her win the highest accolade. My warm wishes and heartfelt congratulations to the winners and I welcome them to the beautiful world of Veet! So, let’s all come together and celebrate, what beauty feels like. Congratulations once again....”

Veet stands for 'beautiful touchable smooth skin' which is the starting point of 'beauty'. This 'beauty' in turn gives 'confidence' to each and every girl which is manifested in her demeanour. Veet has recently launched its new premium product Suprem’Essence, formulated with a blend of beauty oils and a new velvet rose fragrance which together makes the skin not only smooth and moisturized but also delicately scented.

The overall theme of the event was “What Beauty Feels like" because this line epitomizes what Veet stands for and what the pageant Pantaloon Femina Miss India stands for - Beauty & Confidence. Noted designer Archana Kochar designed the clothing line for the models.

Veet- one of the leading brands from Reckitt Benckiser’s portfolio is the leader in Hair Depilatories worldwide and is available in more than 50 countries. Veet, World's No 1 hair removal cream, was launched in India in November 2004. It is endorsed by supermodels around the world. In India, leading film actress Katrina Kaif is the brand ambassador for Veet.

About RB: Reckitt Benckiser (RB) is a world leader in household, health and personal care. It is a FTSE top 25 company and since 2000 net revenues have doubled and the market cap has quadrupled. Today it is the global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation – typically about 35% of net revenue comes from innovations launched in the past 3 years. It has a strong portfolio led by 19 global powerbrands which include Dettol, Harpic, Vanish, Veet, Airwick, Lizol, Easy of Bang, Mortein, Finish, Woolite, Durex, Calgon, Nurofen, Clearasil, Strepsils Gaviscon, Mucinex, Scholl and French’s, accounting for 69% of net revenue.

People at RB are at the heart of the company’s success. They have an intense drive for progress and action and a desire to outperform wherever they focus, including CSR. The company has the most ambitious corporate responsibility programme in the industry through its Carbon 20 initiative.