92.7 BIG FM Delhi "Bollywood Secrets "branding fresh

Nksagar Sagar Media Inc: New Delhi, June 9 2011

92.7 BIG FM Delhi, the radio initiative of Reliance Broadcast Network Ltd, unveils its novel branding with fresh contents and formats to give clearly a distinct audio entertainment in midst of clutter of other radios.Anurag Kashyap and Kali along with star cast of Shaitan,produced by Anurag and starring Kalki,unveiled the naughty and voyeuristic content.

“We are very excited about launching a new positioning in Delhi that fulfill a strong need of listeners proven through research.We are the only station to give listeners their daily dose of Bollywood in most naughty and edgy way.The mix of content and music is engros sing,entertaining and refreshing change for listeners who are staurated with the same old boring content." the 92.7 BIG FM Delhi radio operations head, Ms Sudha Sadhanand, told media here today.

Several new shows are introduced like Gossip Queen of Bollywood: The Pammi Aunty Show, One-on-One with Ali and Emotional Achaar,take their Radio show ahead.

The new "Bollywood Secrets" is being promoted through a 360-degree campaign in Delhi. The four-week campaign has a mix of static and transit outdoor media, print, online, SMS-based communication, metro station branding, etc,explained Ms Sadhanand.