Super brands Honours India’s Most Powerful Business Brands

Nksagar -Sagar Media Inc:New Delhi, July 28th 2011:
Super brands Honours India’s Most Powerful Business Brands-Adani, Bharat Petroleum, BILT, Apollo, Cairn India, HCL, Indian Oil, Infosys, LIC are the few receivers of the Award by Superbrands:

Superbrands, the independent authority and arbiter of branding hosted a Tribute Evening to honour for their achievements and excellence in branding India’s Most Powerful brands at The Grand, New Delhi, yesterday. Amongst an august gathering of corporate honchos, brand superpowers and marketing excellence, Superbrands also unveiled the 2011 Superbrands book featuring the story of 50 of India’s strongest brands

In the near-nine years since it was instituted in India, Superbrands has earned the proud distinction of being the one award that brands consistently use as a symbol of exceptional achievement and credibility. The Superbrands logo has been used in press and TV advertising; on billboards, annual reports, product literature, tags and stickers on products, stationery, packaging, even red herring documents.

Speaking about the event, Mr. Montek Singh Ahluwalia, CEO, Superbrands Worldwide Limited said, “As economies grow the role that brands discharge becomes very profound. Today, we are witnessing the arrival of not just powerful brands but those which truly wield extraordinary influence on the lives of entire families and on the choices people make. While India is still an emerging market there is no doubt that these Superbrands that we are honouring today will play an exceptional role as the Indian economic juggernaut gains greater momentum. I am delighted that this very special internationally recognised project is now nearing ten years in India and is playing a leading part in driving better brand management practices.”

Mr. Anmol Dar, Managing Director, Superbrands India, and chairperson, Superbrands India Council: “It’s easy to see that as the benefits of liberation percolate downward more people will dig deeper into their pockets preferring the more expensive but the unyielding promise of better quality that branded products offer to the vagaries of unbranded ones” He further added that, “the greater the reach brands achieve, the greater, it may be reasoned, is the economic freedom her people enjoy. One look at the developed markets and this equation becomes an inescapable reality.”

Hundreds of leading Indian brands were evaluated first by a very knowledgeable group of brand-savvy citizens and then by the Superbrands Council which comprised some of the country’s most outstanding marketing minds. Only brands that achieved a very high level of recognition were invited to participate in the Business Superbrands book. This compendium traces the history and achievements of each of the brands and shows why every one of them is deserving of a Superbrands status.

Superbrands began in the UK in 1994 as a radio show on GLR (now BBC Radio London). The show aimed at give ordinary consumers an insight into the significant brands that touched upon their lives. After the spectacular success of the radio programme, the Superbrands organisation was founded in 1995 to focus on promoting the discipline of branding and identifying and paying tribute to exceptional brands.

In 2002, India became the 25th country to officially join the nations running Superbrands programmes. Today, nearly nine years later the Superbrands logo is one of the most sought after marketing awards in India and a regular adornment on the advertising of several national brands. The 2011 Superbrands Tribute Event was a true celebration of many of the country's highest profile brands, and lived up to its global reputation of being the Oscars of Branding.


The Superbrands India Council:
The Superbrands Council comprises individuals who have shown exceptional aptitude in business and who have a thorough knowledge of the market and proven skills in brand development and management. To be voted as a Superbrand by the Council is a powerful endorsement and evidence for existing customers, potential customers, the media, suppliers, investors and employees of each brand’s exceptional status.

1. Gautam S. Adani, Executive Chairman & Founder, the Adani Group
2. Mahendra Mohan Gupta, Member of Parliament (Rajya Sabha) Chairman & Managing Editor, Jagran Prakashan
3. Prithvi Haldea, Chairman & Managing Director, PRIME Database
4. Anil Khanna, Managing Director, Blue Dart Express
5. S Ravichandran, Managing Director, TTK Prestige
6. Preetha Reddy, Managing Director, Apollo Hospitals
7. R S Sharma, Chairman & Managing Director, NTPC
8. Raghupati Singhani, Vice Chairman & Managing Director, JK Tyre & Industries
9. Tulsi R Tanti, Chairman & Managing Director, Suzlon Energy


Business Superbrands 2011:
1. ACC
2. Adani
3. Amadeus
4. Anchor
5. Apollo Hospitals
6. Bharat Petroleum
7. BILT
8. Birla White
9. Blue Dart
10. Blue Star
11. Cairn
12. Crompton Greaves
13. Dainik Bhaskar
14. DHL
15. Edelweiss
16. Essar
17. Eureka Forbes
18. Godrej Appliances
19. Godrej Consumer Products
20. Goodyear
21. HCL Infosystems
22. HDFC Life
23. Hindalco
24. HSBC
25. HSIL
26. IDBI Bank
27. IDFC
28. IndianOil
29. Infosys
30. Jagran
31. Jaquar
32. Jindal Steel & Power
33. Kajaria
34. KEI
35. L&T Power
36. Life Insurance Corporation
37. Maruti Suzuki
38. MCX
39. MindTree
40. Nirma
41. Philips
42. Suzlon
43. Symantec
44. Tata Steel
45. Tetra Pak
46. UFLEX
47. UltraTech
48. UTI Mutual Fund
49. Voltas
50. Zee Network

About Superbrands India: The Superbrands organisation is acclaimed worldwide as being the independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding. The work Superbrands does is recognised through their books, events and awards programmes, Internet sites, research and through significant international media and PR coverage in newspapers, magazines and on television and radio.


The Superbrands organisation was originally set up in London in 1994 where it published the first Superbrands book. Since then it has expanded its operations to 86 countries worldwide including Argentina, Australia, Brazil, China, Denmark, Egypt, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Kuwait, Lebanon, Malaysia, Mexico, Morocco, Netherlands, Norway, Pakistan, Philippines, Poland, Portugal, Russia, Saudi Arabia, Singapore, Spain, Sri Lanka, Sweden, Thailand, Turkey, United Arab Emirates, United Kingdom and the United States.

Superbrands publishes a series of books including Superbrands, Business Superbrands (on B2B brands), Cool Brands and eBrands – making the series the largest single collection of insights into some of the greatest brands in the world. To date over 11,000 individual brands have been featured worldwide.