Tuesday, August 9, 2011

Lenovo outlines its aggressive SMB strategy

Lenovo, the world’s fastest growing PC maker for six straight quarters in a row, outlined its aggressive plan for achieving hyper growth in the high potential Indian SMB market. With an aim to replicate its superlative growth in the enterprise segment and the impressive inroads it has made into the consumer space, Lenovo is deploying a 3600 approach-to-market with the objective of making a decisive impact in the high-growth SMB segment.
Lenovo’s successful ‘Protect and Attack’ global strategy has helped it to grow at twice the pace of the Indian PC market. Lenovo India has grown from an overall 7.2% market share to an impressive 10% within a short time frame of four quarters (Q1 CY2010 to Q1 CY2011 – IDC India PC Market Tracker Report, JFM 2011). During this period, Lenovo’s SMB business has grown at more than 27% - an astounding 9 times the pace at which the SMB PC market grew.
Lenovo aims to create a significant impact in the SMB market by deploying a holistic approach to market - encompassing aggressive retail push, deeper channel penetration and channel engagement and introducing an exclusive product range. Further, Lenovo is devising specific tactics to tackle the three sub-segments within SMB – Medium Business, Small Business, SOHO
To cater to the diverse computing needs of Indian SMBs, Lenovo is unveiling an entire range of laptops, desktops and all-in-ones exclusively designed exclusively keeping in mind the requirements of the segment. Aptly named EDGE, this range, which is part of the acclaimed ‘Think’ family, brings all the powerful and vital attributes of the Think brand coupled with features of style and entertainment that an SMB seeks.
INTRODUCING LENOVO THINKCENTRE EDGE 71;
Lenovo ThinkCentre Edge 71 desktop computers are available in both tower and small form factor (SFF) which are specifically designed for the mainstream small and medium businesses. The new glossy Edge 71  is the hallmark of Edge PCs designed for style, simplicity and performance and is easily affordable. Equipped with the new Intel® Core i CPUs up to Quad-Core i7 and Lenovo Enhanced Experience 2.0 for Windows® 7, Edge 71 is a complete package of essential software and tools enabling the user to work fast and grow faster.
KEY FEATURES
• New Intel® Core i CPUs with upto Quad-Core i7 processors
• Standard Dual independent display with DVI and VGA ports to view more data
• Upto 1TB HDD @7200 rpm
• Faster boot up and shut down times Lenovo Enhanced Experience 2.0 for Windows® 7
• ThinkVantage® Rescue and Recovery® for easy PC management
• Ergonomic rubberized handle – conveniently moves the desktop around for a flexible SMB work environment
• Top-facing power button and well-spaced USB ports provide easy access.
MRP: Rs. 23350/- onwards

Engineered for today’s mobile professionals, the ThinkPad® X220 features the quality and performance Lenovo users expect. The machine brings along advanced audio, video and communications features which respond to the increased use of laptops as a multimedia and communications tools in business. The ultraportable ThinkPad X220 comes equipped with second generation Intel® Core™ i7 processors that are 20% faster than previous generations with 2x the graphics performance.
·         A 3lbs MIL-SPEC tested ultraportable for extreme mobility
·         Up to 23 hour battery life with the slim external battery pack
·         30% longer batter life with low power multimedia mode
·         Exceptional usability with Lenovo’s industry-leading keyboard, new buttonless Touchpad provides a 45% larger surface area than before
·         Keyboard noise suppression minimizes key clicks from being heard during voice calls
·         Up to 10x faster data transfer with USB 3.0
·         Fastest boot times with RapidBoot technology and Lenovo Enhanced Experience 2.0 for Windows 7
·          Microphone and speaker mute buttons with LED indicators so that you know for sure that the microphone is muted during a conference call
·         An improved latching design
SRP Excl.  Tax : Rs71920/- onwards
The new range of over 10 products include ThinkCentre Edge 91z, ThinkCentre Edge 71z, ThinkCentre Edge 71, ThinkPad T420, ThinkPad X220, ThinkPad Edge E420s(SSD), ThinkPad Edge E420, ThinkPad Edge E420s (HDD), Lenovo B570. All the products are equipped with Lenovo Enhanced Experience 2.0 for Windows 7, ensuring fastest boot time along with superior performance, power management and exciting features leaving the user with an enhanced computing experience.

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