New
Delhi, January 9, 2012: As part of its plans to expand the highly successful
international hospitality brands Dream® and Night®
globally, Hampshire Hotels & Resorts, the management arm of Chatwal
Hotels & Resorts unveiled an aggressive brand building initiative in India
with the announcement of a five year plan to launch fifty two hotels (40 Night
hotels and 12 Dream hotels) in India. Currently courting franchise and
management opportunities for both these brands, the initial launch sites will
be a Dream® resort in Goa and India’s first location for Night®
in Chennai. These will be followed by New Delhi, Mumbai along with Bangalore,
Hyderabad, Kolkata, Jaipur and Udaipur. Dream® and
Night® hotels
are currently in operation in New York, Miami, Bangkok, Thailand and Cochin,
India and its international expansion plans include hotels in Vienna (Austria),
Prague (Czechoslovakia), Budapest (Hungary), Berlin (Germany), Zagreb
(Croatia),Sao Paulo (Brazil) and
10 other properties in USA including Los Angeles.
“For
me, India has always been the ultimate hospitality destination”, said
Sant Chatwal, Chairman & CEO, Hampshire Hotels & Resorts. “The
multifarious lifestyle, culinary and cultural opportunities that this great
country offers to the hospitality industry are immensely untapped. With our Dream® and Night® brands, we aim to give consumers,
both International and Domestic, an eclectic experience that will be both
memorable and enjoyable”, he added.
“Both Dream® and Night® are brands that are built
on the foundation of lifestyle hotels. The emphasis and philosophy of both
these brands revolve around the three concepts of Stimulating Imagination,
Entertainment and Engaging the Senses of our customers and guests. By
increasing the spread of these two brands, we hope to offer a differentiated
experience to the Indian consumer”, said Vikram Chatwal, Founder, Vikram Chatwal Hotels
& Resorts.
The Chatwal
Hotels & Resorts have already invested Rs 1000 crores in India and have
another equity investment of Rs. 2000 crores planned that will go towards
setting up of initial infrastructure towards operation of the large chain.
Both the Dream®
and Night® brands of hotels are the brainchild of
maverick hotelier Vikram Chatwal and have proved to be highly successful
benchmarks for the future of the hospitality industry. Dream Downtown in
Manhattan, New York, launched a few months back has proved to be one of the
most successful new-age hotels of the world and has set international records
for style, design and profitability. The 6 F&B outlets, each offering a
unique and differentiated experience to the customer, generate a world record
revenue of over USD 50 million per annum.
Recently,
Chatwal Hotels and Resorts had announced a tie-up with the world’s largest group
of hotels, the Wyndham Group, giving exclusive rights to Franchise and Manage
its Dream® and Night® boutique hotel brands.
Vikram Chatwal Hotels is an international collection of
upscale hotels in coveted destinations around the globe – from chic New York
boutique properties to an alluring Bangkok retreat. Each address shares a
connection to the atmosphere and energy of its city, combining intuitive high
design, world-class service, unique food and beverage and modern accommodations
to offer guests a truly cosmopolitan experience.
The Night brand, which Chatwal plans
to develop in primary and secondary markets,will be
positioned as an ‘affordably chic’hotel
option featuring innovative designs and
services such as guest deejays in lounges and gourmet quick-serve food and
beverage options.
Developers
will be able to adapt the product to both full-service and limited-service
models that offer a ground floor ‘living area’ with an attractive space for
social interaction.
The Dream brand is positioned as a
full-service, lifestyle brand for gateway cities and resort destinations. The
brand’s personality is light-hearted and fun, embracing the use of vivid
visuals and trend-setting design. The progressive service offerings will emulate
those of luxury hotels, but with a more relaxed point of view.
The
Dream brand ethos is defined by its tagline “It’s your dream, we provide the
room service.” Innovative and locally popular food and beverage offerings will
be one of the brand’s core
tenets and contribute to its appeal as the
choice for customers seeking to add a little
adventure to the demands of time away from home.
Dream
and Night locations presently include the 316-room Dream
Downtown in New
York’s Meatpacking district at 355 West
16th Street; the 216-room Dream
New York at 210 W.
55th St. in midtown Manhattan; the 72-room urban Night
Hotel at 132 W. 45th
St. in Manhattan; the 108-room Dream South Beach located in the heart of South
Beach; the 195-room Dream Hotel Bangkok in the heart of Thailand’s capital
city; and the 151-room Dream Cochin, located in Ernakulum City, the
commercial capital of Kerala, India. For more information on Dream Hotels,
visit www.dreamintl.com. For details on the Night hotel,
visit www.nighthotelny.com.
Chatwal
Hotels & Resorts, headquartered in New
York, owns and manages 10 hotels in New York, two in India, one in London and
one in Bangkok. Chatwal Hotels & Resorts opened its first independent,
four-star boutique hotel in New York in 1999, the Time Hotel at 49th
Street and Broadway.
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