POPPED  UP BOOKS THIS SEASON AT WORLD BOOK FAIR 2012

Delhi based Vishv Books exhibited at the 20th World Book Fair 2012, from 25th February 2012 to 4th March 2012. Having satisfied millions of readers through their quality books, Vishv books was all geared up to showcase their fresh range of books at the World Book Fair held at Pragati Maidan. Vishv Books now brought out titles that specially catered to the international market.

At the World Book Fair 2012, Vishv Books launched the series of pop up books and model construction books. There are series of pop-up books in different sizes for small children. Apart from that there were a number of story books that they have added onto. These books are designed and illustrated as per the international standards. Another new feature launched by Vishv Books was the introduction of audio and visual Cds of various story books which makes reading those books extremely interactive and fascinating. They launched the Cds of Moral series (Part1-3), in both English and Hindi. The CD with the book ‘the country Mouse and the city Mouse’ and also the CD with the book ‘The man, the boy and the donkey’ was also launched.

That's not all, there are various discount schemes and offers too that makes Vishv Books hugely attractive.

Vishv Books displayed wide collection of books ranging from a 1year old to 99 Year old and that too of all different genres. This year they displayed more than 1600 new titles. They showcased a number of childrens books in sections like picture books, story books, moral story books, art and craft books, origami books, school books, colouring books, rhymes and poetry books etc and fictional, non fictional, classics, cookery, beauty, well being, medical and health related, reference books for grown ups. 

“Demand for books in the kids section has increased in the recent years. Children should be exposed to books at a young age so that they should enjoy reading and books are not forced on them. We would like that readers should visit the World Book Fair and inculcate the habit of reading among themselves as well as their children.” Said Ms. Mudit Mohini, Director, Vishv Books.

To make their stall more exciting at the book fair, Vishv Books held a story telling activity for the kids visiting the stall along with a lot many activities too. Their stall was the biggest hit at the Delhi book fair 2011 and was acknowledged with the Gold Award in the Best Stall Display category by ITPO, the organizers of the fair.

 Ms. Mohini believes that kid’s books are growing in popularity with each passing year.

“Another good example is last year’s Delhi Book fair where there were less numbers of publishers participated but the footfall was still high. This was because of the Children’s books section which drew huge numbers of kids along with their parents and generated good sales,” she adds.   

Vishv Books has participated at various book fairs across the world which includes London Book fair and Frankfurt Book fair too. In India they have exhibited at the Jaipur, Patna, Bengaluru and also at the Delhi Book Fair 2011.

About Vishv Books

Vishv Books is publishing and printing house, which has more than 1500 active titles.

Established 53 years ago, Vishv Books prints and publishes the books which are conceived, developed, created, illustrated in-house and produced in our own printing plant. All work sand books are developed on their own and are not outsourced.

Vishv Books is an associate company of Delhi Press, publishers & owners of 33 magazines in 8 Indian languages besides English, having largest circulations in India. Delhi Press publishes magazines like Grihshobha, Sarita, Women's era, Champak, The Caravan, Saras Salil, Mukta, Alive, Suman Saurabh etc which are the largest selling magazines in their genre. While Delhi Press Group is a group catering to masses, Vishv Books have books catering all segment as well as ages of our society with a special focus on the kids section.

Vishv Books specialize in children's books and the products are of very high quality in spite of being very reasonably priced. Each book has fresh and unique presentation, which is at par with international quality. The well spread infrastructure includes 4 State of Art printing centers, 18 offices across India. Total office space exceeding 400,000 sq feet with around 1100 employees.