New Delhi, July 17, 2012: To
tingle the taste buds and add freshness to the palateDomino’s Pizza,
the market leader in the organized pizza home delivery segment in India,
launched its all – new Stuffed Garlic Bread, which has creamy layer of
mozzarella cheese mixed with golden corn and tangy jalapenos, stuffed
inside the bread. Priced at Rs. 79, the newly introduced product is
available at all Domino’s stores across the country. There is also an
introductory offer of 45/- on Stuffed Garlic bread along with Medium
pizzas and Coke.
The marketing campaign for the range is also set to present a fresh
new twist to the ‘Khushiyon ki home delivery” experience. The campaign
will debut today with a mix of TVCs, and in-store promotions. The TVC is
conceptualised by Contract Advertising, produced by Daydreamer Pictures
and directed by Nick Swayer.
The new product is supported by a TV Commercial and in-store
collaterals like door hangers, banners, box toppers, danglers,
translites, dine-in menu cards, standee and more.
With every product launch, Domino’s uses innovation and creativity
to bring new taste experiences to consumers. The iconic brand in the QSR
Industry, Dominos Pizza, exhibits its tagline of happiness home
delivered through the new TVC launched today that talks about how people
like to give pleasant surprises to their much loved ones.
Commenting on the new offering Mr. Harneet Singh Rajpal, VP Marketing, Domino’s Pizza India said, “Research
has indicated that in our category, consumers are always looking for
new variety of offerings. While old favourites continue to charm
consumers, new additions to menu give them a reason to try different
tastes.We are confident that with the launch of this new Stuffed Garlic
Bread, Domino’s Pizza will scale new peaks in its endeavour to exceed
customers’ expectations on taste and quality. We are committed to
enhance the taste experience of our customers with the new innovative
delicious products at a regular interval”.
Speaking on the new TV ad, Mr. Harneet Singh Rajpal said,
“Our new TVC is based on the consumer insight that people like to give
pleasant surprises to their loved ones and friends. TVC showcases a
young man proposing to his girlfriend, in a simple but unconventional
way, using the new Stuffed Garlic Bread. So the surprise inside the
bread rubs on the surprise that the young man gives to his girlfriend.
In a way the commercial creates a visual of happiness and mouth watering
ingredients of the product”.
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