Nokia today announced launch of the Nokia Lumia 610

Delhi, 6 July, 2012: Redefining consumer experiences, Nokia today announced launch of the Nokia Lumia 610, extending the Nokia Lumia range to an all-new price point. Designed as the perfect introduction to Windows Phone for a youthful audience, it comes in a vibrant array of four colours, white, black, cyan and magenta. With a distinctive profile and finely beveled metallic edges, the Nokia Lumia 610 is built to convey both quality and aspiration. It will be available in stores across India starting July 07, 2012 at a best buy price of Rs. 12,999/-.

Running on the latest version of Windows Phone 7.5, the sleek and aspirational Lumia 610 comes with a host of new unique features and experiences such as Nokia Music with Mix Radio, Creative Studio, WiFi tethering, Flip-to-Silence and Play To, features that will be made available across the entire Lumia portfolio The device comes preloaded with Nokia’s suite of experiences including Nokia Maps, Nokia Drive and Nokia Transport, in addition to over 100,000 apps to choose from on the Windows Marketplace., the built-in Microsoft Office app and Xbox Live

 

“The Nokia Lumia 610 will introduce Windows Phone to a new generation of smartphone users, offering something very different to the monochromatic smartphones filling shelves today,” said Vipul Mehrotra, Director-Smart Devices, Nokia India. “It is designed to appeal to a more youthful audience purchasing their first smartphone and motivated by the opportunity to keep in touch with friends, family and all the latest information. It is an offering that competes strongly on quality against other smartphones at its price point and still provides access to 100,000 applications, Xbox Live, Nokia Music, Nokia Drive and Nokia Maps. Plus, people can download Nokia Public Transport, as with any Lumia. It showcases our commitment to creating a robust line up of devices on the Windows Phone platform that caters to all.”

 

The Nokia Lumia 610 is also a great smartphone for students who will appreciate the built-in Microsoft Office app. Word mobile, PowerPoint mobile, Excel mobile to manage documents, and OneNote mobile to capture notes, ideas, pictures and voice memos make working on the go easier.

 

The Amazing Everyday continues with The Dark Knight Rises

Building the crescendo further for its youth audience, Nokia also unveiled the eagerly awaited The Dark Knight Rises campaign for Nokia Lumia, as part of its exclusive global partnership with Warner Brothers around one of the biggest movies of the year.

 

Limited Edition TDKR Lumia 800: Starting Mid July, 200 units of a special edition of Lumia 800 with smartphones with laser etched Batman logo and an exlusive for Lumia DKR App will be available exclusively for consumers in India. A collector’s item, the Limited Edition Lumia 800 Dark Knight Rises will be available at a best buy price of Rs. 24,999 on http://www.nokia.com/in-en/ 

 

Exclusive TDKR content: Nokia Lumia owners will be able to enjoy exclusive content from the new Batman movie, including exclusive trailers, Movie Info and ringtones. Also defend Gotham City and unlock exclusive merchandise.

Own A Movie Theatre: From July 01 to July 31, every consumer purchasing a Nokia Lumia device from authorized Nokia stores will get exclusive, premium TDKR collectibles including DKR bags, caps and projector pens.  5 lucky consumers will win a one-in-a-lifetime opportunity of “Owning a Movie Theatre” : they can host their own private screening of The Dark Knight Rises for family and friends in a theater of 250 seats. The private movie screenings will be held in Delhi, Mumbai, Chennai, Bangalore and Kolkata.

 

Speaking on Nokia’s association with The Dark Knight Rises, Vipul added, “A truly global initiative, the Nokia Lumia Dark Knight Rises campaign is an exciting new initiative for our Lumia consumers, that will recreate the movie’s unique experience, right on the consumer’s devices.” The initiative will be supported by a full 360 degree marketing campaign.

 

Signature Experiences on the Nokia Lumia 610

·                     Mix Radio: Exclusive to Nokia Lumia smartphones, the solution is the only free mobile music-streaming and offline listening app in the market. Provides access to dozens of locally-relevant and regularly refreshed music mixes from more than 40 lakh tracks across multiple genres.

 

·                     Nokia Transport: In addition to free walk-and-drive navigation for more than 100 countries worldwide, this solution tracks public transportation directly on a mobile device in more than 430 cities worldwide, including bus and train routes for 45 cities globally. This service is now available across 11 cities in India

 

·                     Camera Extras: Imaging has always been a focus for Nokia and now the Nokia Lumia 610 brings a new, unique imaging experience,  Camera Extras that makes capturing and sharing photos on the Nokia Lumia that much more amazing can be downloaded from Marketplace.

More details on each in the Nokia Experiences backgrounder

About Nokia

At Nokia, we are committed to connecting people. We combine advanced technology with personalized services that enable people to stay close to what matters to them. Every day, more than 1.3 billion people connect to one another with a Nokia device – from mobile phones to advanced smartphones and high-performance mobile computers. Today, Nokia is integrating its devices with innovative services including music, maps, apps, email and more.  Nokia's NAVTEQ is a leader in comprehensive digital mapping and navigation services, while Nokia Siemens Networks provides equipment, services and solutions for communications networks globally.