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Aug 28 Vol 01, Issue 1012

TODAY'S TOP HEADLINES

Now mandatory for pvt chnls to share ODIs, T20 matches, some Tests with DD

Notification government first issued in 2007 now in force with publication in The Gazette of India that private broadcasters will have to mandatorily share live feed of all official ODIs, T20s and some Tests with Doordarshan, as they carry high public interest.

ED notice for FEMA violation to BCCI, Modi, Srinivasan, Shah, HDFC Bank

Enforcement Directorate issues show cause to BCCI for alleged foreign exchange violations in acceptance of deposits of Rs600m for awarding contracts for conducting IPL 2 in 2009 in South Africa.

Puma opens its first 'sustainable store' worlwide in B'lore

PUMA has opened its first sustainable PUMA Store in India, a first for the German sportlifestyle brand anywhere in the world.

Spurs, Real Madrid announce partnership agreement, transfer of Luka Modric

Partnership will see the two clubs working together in respect of players, coaching, best practices and commercial relationships

Men’s Hockey Champions Trophy 2012 match schedule announced

FIH announces match schedule for Champions Trophy 2012 to be played in Melbourne from 1-9 December; India in Group A along with Germany, England, New Zealand

ICC develops technology to check legality of bowling action

ICC is now working with experts to produce a process capable of measuring bowlers’ actions in a match environment

Reebok India's ex-MD Subhinder Prem in embezzlement case, govt confirms

The government has confirmed that an embezzlement case against Subhinder Singh Prem, former managing director of Reebook India, has come to light.

Kevin Pietersen to be face of Citizen's new Super Titanium collection

Citizen Watches India confirm South African born cricketer Kevin Pietersen will feature n the brand's communication of its new Super Titanium collection

Feature – Stumped! Breach of Endorsement Agreements

Personal brand endorsement agreements are an inherent part of the entertainment and sports industries. Brands spend millions in order to align themselves with a successful and attractive personality in the hope that such association will register a connection with potential customers. Most of these endorsement agreements for “personal services” secure a famous celebrity’s presence at the brand’s promotional events, commercials and other materials which help to retain the celebrity’s image within the brand

FROM THE HOME PAGE

COMMENTARY
	German GP: Alonso Strengthens Championship Lead PIT STOP PUNDIT - Force India split tyre strategies between their drivers who fight excessive tyre wear to eventually finish 9th (Hulkenberg) and 11th (Di Resta).

INTERVIEW
	'Champions League and WWE not only give us good advertising traction, they also deliver higher sticky revenues' ATUL Pande, CEO of Sports Business,