Wednesday, September 5, 2012

Asus associates with Intel and Microsoft


Posted on September 5, 2012 by sagarmedia

Launches mainstream Ultrabook™ devices ‘S series’ based on the 3rd Generation Intel® Core™Processors and the Thin & Light ‘F series’

New Delhi, September 04, 2012: ASUS Technology, a leading international brand known for technological innovation and design perfection for the ultimate life-enhancing and computing experience, announces its association with Intel and Microsoft. Asus is launching Intel’s 3rd generation Core processor based mainstream Ultrabooks ‘S series’ and the Thin & Light ‘F series’.



“We cherish our association with Intel and Microsoft. Our relationship has been growing stronger with Intel and we intend to continue delivering great offerings to our customers with this association. We are increasing Microsoft based Notebook share in our overall product portfolio. With the launch of S Series & F Series, we are confident ofwooing the market further,” affirmed Mr. Alex Huang, Managing Director, System Business Group, Asus India.



“Intel has raised the bar for peoples’ computing experiences and enabling more choice in style and design with the creation of the Ultrabook™ category and we are extremely proud that Asus is taking innovation to the next level on its range of Ultrabooks. We’d like to congratulate Asus on the launch of the mainstream S series Ultrabook devices powered by the 3rd Generation Intel® Core™ Processors. These devices will bring an uncompromised computing experience with top of the line aesthetics to the mainstream” said Sandeep Aurora, Director of Marketing, Intel South Asia.



“At Microsoft, we’re working closely with our OEM partners to bring the best of Windows experience to users. Pre-installed Windows on the new range of ASUS S and F series Ultrabooks will not only provide a seamless experience but also offer great value to consumers in India,” said Sumeet Gugnani, Director- Multinational Accounts, Microsoft India.



Unrivalled Performance Ultrabooks



Asus S Series offers a range of Ultrabooks positioned for mainstream computing, which is enabled with in-built Optical Drive and still offers ultra-portability. Equipped with Intel’s latest Ultra low voltage Ivy Bridge processor and weighing only 2.4 KGs, the S Series is a perfect fit for superior mobile computing & longer battery life. It enhances the user’s audio- visual experiences with ASUS exclusive SonicMaster Lite technology for powerful sound experience, and a 15.6” HD LED Backlight Glare display with HD 0.92 megapixel, 1280X720 resolutionCamera . It comes with a Hybrid storage which comprises 24GB SSD storage and a 500GB/ 750GB HDD. The Genuine Windows 7 Home Basic completes the OS part. S Series offers true 2-second instant on resume from sleep or hibernate mode, cutting out long reboot times and putting you back to work or enjoyment right where you left off. Thanks to ASUS Super Hybrid Engine II technology, the S Series offers up to 13 days of standby.



Thin & Light F Series Notebooks



Asus F501A-XX187R is a Thin and Light Portable Notebook, which comes with Intel Core i3 processor 2350M, 2.3G, 3M. It is a 15.6″ HD Glare notebook supports an instant on in 2 seconds and has up to 14-day standby. It further encompasses Genuine Windows 7 Home Basic and an HDD capacity for better computing experiences with 500GB 5400rpm. It also has VGA – Intel HD 4000, HDMI, and 0.3 Megapixel Webcam.Its IceCool Technology keeps palm rests cool, placing heat-producing components away from users. To enable more powerful sound performance it comprises SonicMaster Lite. It embraces seamless keyboard and intuitive touchpad create user-focused experiences. Users can experience high transfer speeds with USB 3.0 – 10X faster than USB 2.0.



Pricing & Availability



Asus S56CA-XX030R is priced at Rs. 46,999/- and Asus S56CA-XX056R is priced at Rs. 52,999/-. Asus S Series comes with one year onsite warranty.

Asus F501A-XX187R is priced at Rs. 35,999/-and comes with one year onsite warranty.

Attached Picture Details-



Picture 1 – Left to Right – Left to Right – Mr. Unaez Quraishi, Sales & Distributor Director, System Business Group, Asus India, Mr. Alex Huang, Managing Director, System business Group, Asus India, Mr. Sumeet Gugnani, Director – Multinational Accounts, Microsoft India – Mr. Sandeep Aurora, Director of Marketing, Intel South Asia.



Picture 2 – Asus S Series & F Series

About ASUS



ASUS, the world’s top 3 consumer notebook vendor and the maker of the world’s best-selling and most award winning motherboards, is a leading enterprise in the new digital era. ASUS designs and manufactures products that perfectly meet the needs of today’s digital home, office and person, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktops, Eee Box and all-in-one PCs, notebooks, netbooks, tablet devices, servers, multimedia and wireless solutions, networking devices, and mobile phones. Driven by innovation and committed to quality, ASUS won more than 3,886 awards in 2011, and is widely credited with revolutionizing the PC industry with the Eee PC™. With a global staff of more than 11,000 and a world-class R&D team of 3,100 engineers, the company’s revenue for 2010 was around US$10.1 billion.

About Microsoft



Founded in 1975, Microsoft (NASDAQ “MSFT”) is the worldwide leader in software for personal and business computing. The company offers a wide range of products and services designed to empower people through great software – any time, any place and on any device. Microsoft Corporation (India) Private Ltd is a subsidiary of Microsoft Corporation, USA. It has had a presence in India since 1990 and currently has offices in nine cities – Ahmedabad, Bangalore, Chennai, Hyderabad, Kochi, Kolkata, Mumbai, New Delhi and Pune.



About Intel



Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.

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