New Delhi, September 22, 2012:
You must be aware that the
health and wellness category is growing at a good pace. Consumers are
increasingly becoming health conscious and are looking at options which are
nutritious and tasty. The goodness of brown rice is undisputed and increasingly
this category is poised to grow as there is enough awareness that has been
created about the nutritional aspect of brown rice. Doctors, nutritionists and
dieticians are now increasingly recommending brown rice as an excellent source
of all-round nutrition. Keeping this mind, Best Foods has introduced new
variety of Brown Rice.
Best Foods Ltd, which is one of
fastest growing and amongst the largest rice companies in India brings to you
finest Basmati Brown rice of unmatched
quality sourced straight from the foothills of Himalayas and other prime rice
growing areas in India to add an aromatic experience with every spoonful of
rice you take.
After aggressive expansion in
retail sector, Best Foods has launched a superior quality of Brown rice for the
consumers. Brown rice also known as 'unpolished rice' & is brown in color.
It is actually how all rice would look before it goes through the entire process
of polishing. Every rice grain has an outer layer of a slightly stiff cover
called the 'hull' or husk. Brown Rice is an excellent source of vitamins
and minerals, dietary fiber and essential fatty acids. A single cup provides
nearly ninety percent of the daily recommended dosage of manganese, which is
needed for energy production. It is also an excellent source of
(a) selenium, an antioxidant trace mineral linked to immune health and
cancer prevention;(b) magnesium, which is necessary for bone health,
muscle and nerve cell functioning, food metabolism, and the uptake of calcium
and potassium; and (c) silica, an important mineral for bone health and
slowing the aging process. Women who eat whole grains like brown rice
tend not to gain weight. Brown rice minimizes colon cancer risk, lowers
cholesterol level and provides significant cardiovascular benefits for
post-menopausal women. It's a good source of fiber that reduces high
cholesterol levels and prevents atherosclerosis and breast cancer." What's
more Brown rice can remain in storage for six months under normal conditions.
Speaking at the launch of
premium range of Brown rice, Dr. Ritika Samaddar, Chief Nutritionist, Max
Healthcare said that, “There are some proven reasons regarding the nutrition benefits
of brown rice. The news that brown rice brings positive health benefits is fast
spreading and people in many countries have started eating brown rice or at
least, a combination of white rice and brown rice. The most important thing
about brown rice is that it is rich in fiber which is present in the brown bran
layer of the grains. The health benefits of a high fiber diet are being
stressed by medical experts and this alone is a very good reason why you should
eat brown rice instead of the regular white rice. Eating brown rice
increases energy and mental stability, as this whole grain is an incredible
source of B-complex vitamins. Both brown and white rice have similar
calorie, carbohydrates and protein content but they differ greatly in nutritional
content.” She further added, “The health benefits of high fiber content foods
are numerous. It reduces the possibility of heart diseases, helps avoid abrupt
spikes in sugar levels, helps digestion and reduces constipation etc. Some
medical tests have indicated that the health benefits of brown rice could
include controlling high blood pressure. Besides high fiber content, brown rice
also contains other nutrients like, B vitamins, manganese, selenium and iron.
By eating brown rice, you will also get the health benefits that such nutrients
give the human body.”
Dr. Aayushman Gupta, Chief
Executive Officer, Best Foods Ltd., remarked, “At Best Foods, we are driven by
a single-minded philosophy of offering only the best to the consumers.
Globally the demand for basmati rice has shown great upsurge both in
international and domestic market. Best Foods Ltd. which had started its
operations since 1998 is today a well-entrenched player in India. The key
growth drivers are our quality, consistency and our ability to understand the
consumer preferences”.
Detailing out the retail
strategy, Dr. Gupta elaborated, “With rise in disposable income, modern retail
boom and demanding consumers, the rice sector has shown interesting
developments – right from quality, packaging and placement. With a competitive
scenario in this sector, Best Foods today offers the finest quality of rice
with a world class packaging. At Best Foods, we treat rice as an
experience meant to be savored. We dare to call ourselves the BEST because we
will not accept and deliver anything short of that. Presently, Best brown
basmati rice is available in over 100 outlets in Delhi/ NCR & other key cities across the
country. We also have our own
stand-alone 40 Best Health and wellness outlets at strategic points in Delhi
and NCR where we retail our varieties of rice, honey, walnuts including
nutritious brown rice. Best Brown rice is priced of Rs. 150/- onwards for
a kilogram. “
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