Prague, September 2012 Prague has recently established itself as a fashion centre. This year the sees the return of an event to the Czech capital which no fashion enthusiast will want to miss. From September 17 until 23 the city of one hundred spires will turn into one giant catwalk with fashion shows, lectures on fashion and many other events taking place throughout the city during the Dreft Fashion Week.
The theme of this year´s Dreft Fashion Week is South America. Some of the leading South American fashion celebrities such as the supermodel Valerie Mazz and the Brazilian designer Alexandre Herchcovitch, who will introduce his spring/summer 2013 collection only a week after its official New York fashion week launch, will be there. Prague will be the first European city where the collection will be on show. Visitors to the festival can see the designer in person on Monday, September 17 at a public lecture at the Academy of Arts, Architecture and Design in Prague. Valerie Mazz will share her experiences from the world of top modelling and discuss the highlights of her career in a special “Fashion Talk” event on Friday, September 21. Mazz will be on hand to answer questions from the audience.
Dreft Fashion Week will highlight the work of young designers. The winner of last year´s Dreft Black Card Competition Jindra Jansova will introduce her latest collection at a professional fashion show. The winner of this year´s competition will also be announced and given the opportunity to introduce his or her collection for the next year. Young designers will also feature at the Academy of Arts, Architecture and Design Fashion Show on Friday, September 21 and Young Talents Show on Saturday, September 22. The Stefanel brand will introduce its new collection that day as well.
Other highlights from the world of fashion will be on show at numerous lectures and talks throughout the city. There will be a special lecture dedicated to the history of jeans taking place on Saturday, September 22 and on the same day there will be a workshop where visitors can bring their favourite accessory or piece of clothing and decorate it with studs. The Pop-Up Store located at the Academy of Arts, Architecture and Design will offer a unique opportunity to buy fashion items by young designers.
The majority of the fashion shows will take place in a purpose-built tent located at the Alsovo Embankment close to the Rudolfinum Concert Hall.
The detailed programme of the individual fashion shows and accompanying events is available at: www.dreftfashionweek.cz
For more information please contact
Jitka Šnobrová
Press Department Manager
ČCCR - CzechTourism
tel.: +40 221 580 485
e-mail: snobrova@czechtourism.cz
The theme of this year´s Dreft Fashion Week is South America. Some of the leading South American fashion celebrities such as the supermodel Valerie Mazz and the Brazilian designer Alexandre Herchcovitch, who will introduce his spring/summer 2013 collection only a week after its official New York fashion week launch, will be there. Prague will be the first European city where the collection will be on show. Visitors to the festival can see the designer in person on Monday, September 17 at a public lecture at the Academy of Arts, Architecture and Design in Prague. Valerie Mazz will share her experiences from the world of top modelling and discuss the highlights of her career in a special “Fashion Talk” event on Friday, September 21. Mazz will be on hand to answer questions from the audience.
Dreft Fashion Week will highlight the work of young designers. The winner of last year´s Dreft Black Card Competition Jindra Jansova will introduce her latest collection at a professional fashion show. The winner of this year´s competition will also be announced and given the opportunity to introduce his or her collection for the next year. Young designers will also feature at the Academy of Arts, Architecture and Design Fashion Show on Friday, September 21 and Young Talents Show on Saturday, September 22. The Stefanel brand will introduce its new collection that day as well.
Other highlights from the world of fashion will be on show at numerous lectures and talks throughout the city. There will be a special lecture dedicated to the history of jeans taking place on Saturday, September 22 and on the same day there will be a workshop where visitors can bring their favourite accessory or piece of clothing and decorate it with studs. The Pop-Up Store located at the Academy of Arts, Architecture and Design will offer a unique opportunity to buy fashion items by young designers.
The majority of the fashion shows will take place in a purpose-built tent located at the Alsovo Embankment close to the Rudolfinum Concert Hall.
The detailed programme of the individual fashion shows and accompanying events is available at: www.dreftfashionweek.cz
For more information please contact
Jitka Šnobrová
Press Department Manager
ČCCR - CzechTourism
tel.: +40 221 580 485
e-mail: snobrova@czechtourism.cz
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