VUCLIP TO SPEAK AT AD:TECH BANGALORE 2012
Bangalore, 13 September, 2012: Vuclip, the world’s largest independent mobile video service, has been invited to speak at the upcoming edition of
ad:tech,
the world's no.1 interactive advertising and technology conference and
exhibition. Vuclip’s Vice President and Head of Advertising, APAC and
Middle East, Meera Chopra, will be speaking
at the morning panel session titled Integrated Video Planning,
along with Ravi Kiran, Co-Founder and Managing Partner, Friends of
Ambition and Co-Founder, VentureNursery; comScore Inc.’s Vice President -
Southeast Asia, Joe Nguyen; Kiran Gopinath, Founder
and CEO, Ozone Media Solutions; and Lk Gupta, CMO, LG Electronics
India.
The event, to be held at India's own Silicon Valley, Bangalore, on
Thursday, September 27 at Sheraton, is being organized by Networkplay
Media Pvt. Ltd. in partnership with dmg::events, and aims to “bring
together marketing giants with technology geniuses.”
With a boom in mobile video consumption and with the emergence of
multiple screens, brands and advertisers often find it perplexing to
decide the most suitable placement avenues for their video content to
reach the right audience. The panel session will explore
today’s video consumption habits and delve into video planning to help
the delegates know where to spend, how to measure and how to position
their brand effectively through videos. It will also deliberate on how
to make video assets work seamlessly across
mobile, web and TV, and will try to find the mantra for successfully
balancing pure digital media buys with a more traditional TV spend.
The increased mobile and web connectivity and the fast growing internet
population in India have paved the way for a digital explosion. There is
a growing trend of using internet through mobile devices rather than
personal computers. As per
Kleiner Perkins Caufield Byers (KPCB), global mobile traffic is growing rapidly to 10% of the total internet traffic.
KPCB research also reveals that, in India, mobile internet usage
surpassed desktop internet usage in May 2012. In spite of this
phenomenal rise in global mobile internet penetration, there were only
953 M Smartphone subscriptions as against 6.1 B global
mobile phone subscriptions by the end of 2011, according to Morgan Stanley Research.
Says Meera, “While last year, we were still hearing people talking about
the next mobile advertising revolution, it is exciting to see how the
industry is embracing it so quickly now. In just over six months since
the last ad:tech in Delhi, we are seeing a
very positive uptake among Indian brands where mobile advertising is
becoming an essential instead of an option. But it is imperative to note
that basic feature phones still constitute a large chunk of all mobile
internet users in the country. Any mobile advertising
strategy is incomplete unless it reaches the bottom of the pyramid in
addition to the top.”
As Vuclip’s Vice President and Head of Advertising, APAC and Middle
East, Meera's core responsibility is to build new partnerships with
brands and advertising agencies alike, as well as strengthening existing
relationships. Prior to joining Vuclip, Meera was
the National Sales Head with Times Internet Ltd. Meera has over a
decade of experience in business development and corporate sales having
worked with leading media houses such as Networkplay and Komli Media.
Each month, Vuclip delivers over 560 million videos on as many as 5500
different mobile handsets globally. In India, Vuclip has over 14 million
monthly active users. Some of the leading brands that advertise on
Vuclip in India include Maruti, Sonata, Fastrack,
PizzaHut and Pepsi.
About Vuclip
For millions of people around the world, Vuclip is an essential part of
their daily lives. Vuclip serves video on-the-fly, on any device, and in
any country, providing unparalleled reach for its partners. Every day
Vuclip delivers more than 20 million videos
to consumers in over 200 countries. Vuclip is headquartered in
Milpitas, California with offices in Los Angeles, New Delhi, Mumbai,
Singapore, Shenzhen and Beijing. Check out Vuclip on your phone:
m.vuclip.com.
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