SKYSCANNER RECEIVES MOBBY’S AWARD FOR BEST MOBILE
APPLICATION IN TRAVEL
The Award recognizes the best in the mobile entertainment
& technology industry
Mumbai, 22nd November 2012:– Skyscanner,
the leading global travel search site was awarded the prestigious MOBBY’s award
for Best Mobile Application Award in Travel: Flight Trackers category. The MOBBY’s Award 2012 is an awards program recognizing
the best of the mobile industry. It celebrates
outstanding achievement across all aspects of the mobile landscape to recognize
and honour the creativity and insight of both individuals and business at the
cutting edge of the mobile marketing industry.
Skyscanner’s free mobile app has been downloaded over 11m times worldwide since launching in February 2011, topping the travel app charts in 47 countries and winning accolades globally for its unique technology. The app features pioneering features such as an interactive spinning globe, allowing users to browse for flights in a truly inspiring way, and also boasts ‘Live Tile’ technology which lets users track flight prices from a widget on their Android or Windows Phone home screen. The most popular destination searched on Skyscanner’s apps is “everywhere,” which proves that the app is used by travellers to browse destinations and find their ultimate destination.
The MOBBY’s award ceremony was held on the 22nd of November at the Taj Land’s End, Mumbai as part of the 2nd ‘Mobile & Digital Marketing Summit’. The glittering awards ceremony saw several industry leaders and influencers who employ the use of the internet and mobile. Dr. Donald Patrick Lim, Chief Innovation Officer & Managing Director, MRM Worldwide inaugurated the summit with his opening speech on ‘When Marketing Meets Digital: Driving the Future of Brands and Business’.
The ‘Mobile and Digital Marketing
Summit’ was organized by the World Brand Congress & CMO Asia with the aim
of cultivating, inspiring, and involving the marketing, advertising and media
communities. The Mobile & Digital
Marketing is the ideal program for marketers to discover, discuss, &
exchange strategies on digital marketing engagement, case studies, & global
best practices. The conference brings together Marketing Experts, Strategists, &
Media to share & deliver the issues & best practices that shape the
digital marketing landscape with like-minded professionals as Summit
participants.
Kavitha Gnanamurthy, Skyscanner’s
Market Development Manager for India, commented, “We are honoured to have
received the prestigious MOBBY’s Award. Mobile is a key part of our ongoing
strategy in India, and over 30% of our traffic now comes from our mobile apps,
which are downloaded once every five seconds worldwide on mobile devices. We
are happy that our efforts and hard work have been recognized by an award that
celebrates achievement across all aspects of the mobile marketing industry. This encourages us to raise the bar higher in
terms of our systems and operations and we hope to receive awards of this
caliber in the future. ”
About MOBBY’s:
The MOBBY’s Awards represents all
walks of the mobile ecosystem from start-ups, studios, content providers,
entertainment, entities, sports, apps and handsets, brands and more.
MOBBY’s awards showcase leading mobile
achievements through a broad selection of categories. It covers all sections of the mobile industry
from device, hardware and accessories through to content development and
innovation. The Awards are broken up in
6 themes: Devices, Best Content for device
platforms, best content / application across all platforms, Innovation in the
mobile industry and mobile marketing and advertising and individual categories
for professionals.
About Skyscanner:
Skyscanner is a leading global travel
search site providing instant online
comparisons for millions of flights on over a thousand airlines, as well as
hotels, car hire and holidays. Founded in 2003 by three IT professionals,
Gareth Williams, Barry Smith and Bonamy Grimes, Skyscanner is based in
Edinburgh with an Asia-Pacific regional headquarters in Singapore and a
third office in Beijing, China. The Singapore office launched in 2011 and
the Beijing office launched in September 2012 are indicative of Skyscanner’s
aggressive expansion plans and continuous growth. The site is currently
available in 30 languages and is offered as a mobile site as well an app for
Blackberry, Android, iPhone, iPad, Windows 8 and Windows phones which have
received over 11 million downloads to date. Skyscanner which was ranked in
the top 20 in Sunday Times Microsoft Tech Track 100 (2011) is focused on
rapid expansion in existing and new markets with the objective of becoming
number one in the world.
comparisons for millions of flights on over a thousand airlines, as well as
hotels, car hire and holidays. Founded in 2003 by three IT professionals,
Gareth Williams, Barry Smith and Bonamy Grimes, Skyscanner is based in
Edinburgh with an Asia-Pacific regional headquarters in Singapore and a
third office in Beijing, China. The Singapore office launched in 2011 and
the Beijing office launched in September 2012 are indicative of Skyscanner’s
aggressive expansion plans and continuous growth. The site is currently
available in 30 languages and is offered as a mobile site as well an app for
Blackberry, Android, iPhone, iPad, Windows 8 and Windows phones which have
received over 11 million downloads to date. Skyscanner which was ranked in
the top 20 in Sunday Times Microsoft Tech Track 100 (2011) is focused on
rapid expansion in existing and new markets with the objective of becoming
number one in the world.
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