HM launches Mitsubishi dealership in Bangalore

 

BANGALORE, NOVEMBER 24, 2012: Availability of the much sought Mitsubishi sport utility vehicle Pajero Sport will now be easier as local assembling of its completely knocked down kits has begun in right earnest, said Mr. Uttam Bose, Managing Director, Hindustan Motors Ltd., while launching the 41^st dealership of the company’s Mitsubishi division here today.

 

Notably, local assembling of Pajero Sport at the company’s Tiruvallur plant near Chennai has not only cut down the waiting period for the premium SUV but has also brought down its price to Rs. 22.56 lac (ex-showroom Delhi), benefiting the buyers by Rs. 1.87 lac.

  

The authorized dealership, M/s SVR Motors, was launched with the inauguration of its showroom on Richmond Road by Mr. Uttam Bose. Significantly, SVR Motors has been the authorized service outlet of HM-Mitsubishi since April 2010. It has now been upgraded to a full-fledged 3S (sales, service and spares) dealership in view of its good performance and rapidly rising demand for Mitsubishi vehicles in Karnataka. The dealership is owned by Mr. Amar Prasad who has over 30 years of acclaimed experience in the automotive industry in India and abroad.

 

Speaking on the occasion, Mr. Bose said, “With the launch of SVR Motors as our dealership today, Bangaloreans will now find it easier to procure some of the world’s best SUVs… I am referring to Mitsubishi’s legendary and unmatched machines like Montero, Pajero Sport and Outlander. Pajero holds the record of 13 consecutive victories in Dakar Rally – one of the most difficult inter-continental automobile racing contests. Its latest model, Pajero Sport, has taken the SUV world by storm not just in India but wherever it has been launched in Asia in the recent past. The robust off-roader has already made its mark in the Western world.”

 

“No terrain is forbidden territory for Mitsubishi’s powerful SUVs. While these vehicles are maestros of off-road driving, they are, at the same time, more than a match for the best sedans when it comes to traversing city roads and lanes. Their state-of-the-art designing and manufacturing as per the highest Japanese standards make them the best choice for customers. So whether it be the great outdoors with its sandy, slushy, rocky, icy, hilly landscape, or the urban world with its congested and clogged traffic, Mitsubishi SUVs have proven their mettle in both scenarios. Ruggedness and comfort have never been so easily available as one will find them in our SUVs,” Mr. Bose added.

 

While SVR Motors’ showroom, located in Classic Building on Richmond Road, covers an area of 2800 square feet, its service workshop is spread across 15,500 square feet in Muniswamappa Industrial Area, Bommanna Halli, with an adjoining 1500-square feet facility for spare parts. As many as 35 vehicles can be taken care of in a day by the 48 employees of the service workshop which has 17 bays.

 

Mr. Bose was accompanied by Mr. Yoshiaki Wada, Head, Marketing & Channel Development, Mitsubishi division. Also, present on the occasion was Mr. C. Venkat Nageswar, General Manager (NW-1), State Bank of India.

About Hindustan Motors Limited

Hindustan Motors Limited, the flagship venture of the multi-billion dollar CK Birla Group, was established during the pre-Independence era at Port Okha in Gujarat. Operations were moved in 1948 to Uttarpara in district Hooghly, West Bengal, where the company began the production of the iconic Ambassador.

Equipped with integrated facilities such as press shop, forge shop, foundry, machine shop and aggregate assembly units for engines, axles etc, the company currently manufactures Ambassador (1500 and 2000 cc diesel, 1800 cc petrol, CNG and LPG variants) in the passenger car segment, light commercial vehicle 1-tonne payload mini-truck Winner 1.5 XD PLUS (diesel) and Winner 1.8 XD PLUS (CNG), and auto components at its Uttarpara plant. The company also runs operations at Pithampur near Indore in Madhya Pradesh where it produces both variants of Winner.

Hindustan Motors entered into technical collaboration with Mitsubishi Motors Corporation of Japan in 1998. Under this license, HM manufactures/markets premium Mitsubishi passenger vehicles from its third plant situated at Tiruvallur and office in Chennai in Tamil Nadu. Lancer was the first Mitsubishi vehicle to be introduced in India by HM in 1998 and it was followed by Pajero (2002), Cedia (2006), Montero (2009), Outlander (2010) and Lancer Evolution X in 2010. Special edition variants of some of these vehicles were also launched in between. Pajero Sport, which was launched on March 12, 2012, is the latest member of the HM-Mitsubishi group of vehicles in India.

Hindustan Motors is committed to core values of quality, safety, environmental care and holistic customer orientation.

For more information, please contact:

Rajiv Saxena,

Senior General Manager,

Corporate Communications,

Hindustan Motors Ltd.