TREASURES OF RAJASTHAN SHOWCASES BRAND RAJASTHAN

In its first edition the exposition showcases heritage & boutique travel destinations

along with exquisite crafts of Rajasthan.

A UNIQUE PUBLIC-PRIVATE PARTNERSHIP SUPPORTED BY NURTURING CORPORATES

New Delhi: Nov 3, 2012: Princess Diya Kumari of Jaipur along with H.E. Khaled El Bakly, Ambassador of Egypt to India, held a Press Conference at the Egyptian Embassy to announce a unique platform titled ‘TREASURES OF RAJASTHAN.’ The exposition is a platform to promote Rajasthan, not just as a tourism destination but also as a centre of exquisite art and crafts, being held at the Egyptian Embassy, New Delhi on 5^th & 6^th November. The Press Conference had a great panel including Princess Diya Kumari of Jaipur, H.E. Khaled El Bakly, Mr. Romesh Sobti( MD & CEO of IndusInd Bank), Mr. Parvez Dewan (Tourism Secretary) and Ms. Fiona Caulfield who unveiled her Love Jaipur Third Series.

A proactive effort by Princess Diya Kumari, ‘Treasures of Rajasthan’ is a unique public-private partnership venture between the Maharaja Sawai Man Singh II Museum Trust and the Government of Rajasthan. It hopes to garner for Rajasthan, the recognition it so richly deserves! 

Treasures of Rajasthan enjoys patronage of corporate partners like IndusInd Bank, Mercedes Benz, The Leela Group, Amrapali, Pernod Ricard, Sanjiv Bali’s group of restaurants and ITC Rajputana. The exposition also has the Embassy of Egypt playing host and offering the lawns of the Ambassador as venue to the exhibition.

Says Princess Diya Kumari of Jaipur, “The state of Rajasthan is like a rich trunk full of rare treasures; some of which have gone forward with the tides of time, and some which are languishing for want of support. Treasures of Rajasthan is my way of bringing the dying crafts alive and continuing a family tradition of promoting art and crafts, started way back in the 18^th century by Maharaja Sawai Man Singh II, who set up 36 karkhana’s or state patronized ateliers of different crafts. I feel duty bound to preserve and promote my cultural inheritance.”

“Rajasthan is synonymous with culture ,craft and royalty. As the most involved patrons for all these bastions we found a very organic connect between the exhibition and Ministry of Tourism. I congratulate Diya for this great endeavor,” adds Smt. Bina Kak, Honorable Minister for Tourism, Government of Rajasthan,

The exhibition will showcase handicrafts, fashion, textiles, saris, jewelry, marble objects d’ art, furniture, blue pottery, block printed textiles, hand made paper, miniature paintings, laquer products etc. This high profile show will be viewed by the crème de la crème, including the Royals of Rajasthan, the elite of Delhi, diplomats and others interested in art and crafts and heritage design.

As part of the world of heritage tourism, due to her royal lineage Princess Diya positions this platform as an apt showcase to the various forts and havelis that dot Rajasthan, presenting it before domestic travelers, who account for  80% of tourism in India, as well as before diplomats.

This public private partnership is one of a kind that directs the CSR policies of leading corporates towards the preservation of languishing crafts. Certain percentage of stalls have been reserved for master craftsmen and retailers of languishing crafts.

Speaking on the occasion, Mr. Romesh Sobti, MD & CEO, IndusInd Bank, said, “Supporting initiatives through Corporate sponsorships is sometimes a difficult task, given the wide array of projects that come to the table, but supporting this initiative did not take us in IndusInd Bank too much time to decide; the idea of fusing Rajasthani art & crafts with the Egyptian milieu is unique and should make this exposition a memorable one.”

Founder of Love Travel Guides and author or the best selling guide Love Jaipur, Rajasthan, Fiona Caulfield  who unveiled her Love Jaipur series at the Press Conference added, “I am thrilled to be launching the third edition of Love Jaipur, Rajasthan’ here today. Treasures of Rajasthan exhibition is a superb initiative celebrating not only the artistic heritage of the Princely state but also showcasing superb contemporary craft and modern design.”

The key exhibitors showcasing at the exhibition are Hot Pink, Tana Bana, Swati Ubroi specializing in Gota Patti work, designer Monisha Tharyamal, Mangalmayee, Dori, Rukmani Boutique specializing in traditional Leheriya textiles, Rasa for Home Décor and Linen, Gems Paradise known for exquisite Jewellery, Mayur Arts and Crafts for Antiques and Handicrafts amongst others. The travel and hospitality sector will also showcase the best that Rajasthan has to offer, for both domestic and international tourists, in the luxury and adventure segments.

As an apt preview to the platform, Princess Diya Kumari and Maharaja Narender Singh, along with Mr. Vivek Nair, VC and MD of the Leela Group, hosted a celebratory evening for ‘Friends of the Royals’ at the Leela Palace in New Delhi. A Fashion Show by Raghuvendra Rathore and music by the ethnic band, Rajasthan Roots set the tone for the rich exhibition to follow.

Treasures of Rajasthan will come alive in the private lawns of the Egyptian Ambassador's residence, November 5^th & 6^th, 2012, from 10am to 6pm.