Virender Sehwag launches VS319, a cricket bat collection by SG exclusively retailed through Jabong.com

New Delhi, November 6, 2012: Virender Sehwag, Zen master of modern cricket today unveiled VS319 collection which is brought by SG Cricket, India's biggest cricket equipment manufacturers. The collection which will be exclusively retailed through Jabong.com, comprises of four different range of bats- VS 319 Dasher, VS 319 XLR8R, VS 319 Prot駩 and VS 319 Excel and are priced from Rs 1599/- to Rs 5999/-. The collection is highly inspired by the record breaking score of Virender Sehwag of 319 runs in a test match. This remarkable collection will be exclusively retailed through www.jabong.com for all the cricket lovers of the country.

Speaking on the occasion, Mr. Manu Kumar Jain, Co- founder, Jabong.com said, “We are delighted to launch this amazing cricket bat collection with the legendary cricketer Virender Sehwag himself. Jabong.com has had a long association with SG Cricket and has become the exclusive online retail partner for launching this collection. India has a lot of cricket fanatics and we are sure that this collection is going to be a hit amongst our customers. Jabong.com has already become a fad amongst the youngsters and this collection will strengthen our offerings in the sports section, making us one of the leading fashion & lifestyle portals in India.” He further added “In just a few months, Jabong.com has become the fastest growing and the no. 1 E commerce company in the fashion and lifestyle domain. The website has become one-stop-shop for all fashion and lifestyle needs for online customers in India providing a widest assortment of over 500 brands and more than 50, 000 products in the offering (the largest in the E commerce space).”

Mr. Paras Anand, Director, SG Cricket said, “We are pleased to launch this exciting cricket bat collection here on this platform with Virender Sehwag. India is known to be a cricket loving country with cricket crazy fans and we have been manufacturing cricket equipment for the past 8 decades. We are confident of our association with Jabong.com and are sure that it will result into a mutually beneficial relationship.  Jabong.com is a young and youthful brand that synchronizes best with our offerings and mission. We are very excited about this launch and with Jabong.com we would be able to supply our bats in every nook & corner of the country”.

Also present at the occasion, the renowned cricketer, Virender Sehwag said, “It feels excellent to be a part of this exclusive launch. I am honored to have a collection after my name and that recalls my highest score in a test match. I have been associated with SG for a long time and this association with Jabong.com will definitely be fruitful for both brands.”

The collection will be available for patrons across India from November 06, 2012 onwards at www.jabong.com

About Jabong.com
Jabong.com is one-stop-shop for all fashion and lifestyle needs for online customers in India. The fastest growing e-commerce website for online shopping of fashion & lifestyle products has 500+ brands and more than  50, 000 products in the offering. With a keen eye on the latest fashion trends Jabong.com offers the widest assortment of fashion and lifestyle brands across categories such as shoes, apparel, bags, accessories, fragrances, home and living, sports-wear etc. In a few months since its launch, Jabong.com is the most trafficked e-com site in India (as per Google.com traffic stats). As per the Com-Score report of May 2012, Jabong.com has the second highest amount of traffic coming to its site.

About SG Cricket
Sanspareils Greenlands Pvt. Ltd. started marketing its branded cricket gear under the name SG in the year 1982 and slowly went on to become the largest cricket gear manufacturing unit in the world. Over decades, we’ve been esteemed with the privilege of sharing associations with cricket marvels like Sunil Gavaskar, Rahul Dravid, Virender Sehwag, Suresha Raina and many more. SG’s global foothold can be estimated from International tie-ups with brands like Kookaburra, Slazenger, Gray Nicolls, Gunn & Moore, Adidas and Reebok. Not just that, over the last 25 years, SG has earned countless accolades from the Sports Goods Export Promotion Council of India, New Delhi. Association with SG brings with it an already established brand name in sports goods industry along with a rich history of 8 decades.

For further information please contact:

Avian Media                                                      Shweta Prabhakar/Ekta Gautam 9999862782/ 9911445446

Jabong.com                                             Shilpa Arora/ Ritu Pant 9811184112/ 9899629788