VOLVO associates with Aircel Chennai Open 2013

VOLVO associates with Aircel Chennai Open 2013

as the ‘Official Car Partners’

Chennai, November 28, 2012: Volvo Auto India is the official car partner for Aircel Chennai Open 2013 in India. Matches held from 31st December 2012 to 6th January 2013 will be played with the Volvo S60 holding prime position as a luxury sedan. The 2013 tournament marks the 5^th consecutive year that Volvo India has been associated with India’s only ATP World Tour Event.  

So apart from the two battling stars at the court, all eyes will be at the Super Sporty Volvo S60 which will be in the backdrop for all the matches.

The silent roar: Who says that bold statements can’t be made quietly? The Volvo S60 with its dynamic design is a living proof of that. Beneath its Scandinavian curves lies the true personification of silence and efficiency, the new D4 and D5 engine. It delivers 163 horses under the hood at its frugal best for a smooth and effortless conversation with the tarmac.

Intimacy meets luxury: The Volvo S60 succeeds in bringing together inspirational motoring comfort with individualism. Here, premium leather seats meet lavish space to create a cocoon of luxury. The Interior Air Quality System for clean cabin air and the Volvo Sensus with a touch interface showcase how well the S60 has been designed around you. The audio controls on the steering wheel help you enjoy uninterrupted entertainment without taking your eyes off the road.

Play it safe: The Volvo S60 helps save more than just the fun of driving. It’s a modern age technological marvel with innovative features like Laser Assisted Automatic Braking - City Safety that warns you if you are not able to apply brakes manually. Whiplash Protection System and Dynamic Stability Traction Control keep you safe and in command always.

Mr. Tomas Ernberg, Managing Director, Volvo Auto India, “It's a pleasure to associate our brand with India's only and South Asia's premier ATP World Tour- Aircel Chennai Open 2013 for the 5^th straight year. Volvo has been closely associated with tennis through ATP Volvo International for many years and this partnership with the 18th edition of Aircel Chennai Open will further strengthen Volvo's association with the sport.”

Commenting about the partnership, Mr. Ashu Jindal, COO, IMG Reliance said, “We are delighted to have Volvo Auto India associate their premium luxury sports car, the Volvo S60 as the official car for Aircel Chennai Open 2013. Volvo has a rich history of being associated with sports across the globe. The brands commitment to the tournament has been incredible and we definitely look forward to their continuous support in the future.”

The 18th edition of Aircel Chennai Open will feature an impressive line-up of tennis players including the Top 20 players- Tomas Berdych, Janko Tipsarevic, Marin Cilic and crowd’s favourite Stanislas Wawrinka. Both Indian and International participants will compete for the title.

ABOUT AIRCEL CHENNAI OPEN 2013

The USD 430,000 Aircel Chennai Open, owned by IMG and operated and organized by IMG Reliance, is India's only and South Asia's premier ATP World Tour Open 250 event. Started in 1996, by IMG, a global leader in sports management and marketing, the tournament has completed sixteen successful years of existence, branding Chennai and India on the global tennis map thus creating a legacy of sorts of promoting international tennis in India. Winner of the prestigious ATP's Player Services Award of Excellence (2006) for its outstanding organization and wonderful hospitality towards the participants and ATP's Best Marketing Award (2008), the event has acquired the status of a much sought-after tennis event for both players and fans alike in the International tennis circuit. The 18th edition of the tournament will be held from December 31, 2012 to January 6, 2013 at the SDAT Tennis stadium in Nungambakkam, Chennai. The tournament is conducted in Chennai under the aegis of the All India Tennis Association (AITA) and is organized with the active collaboration of the Sports Development Authority of Tamil Nadu (SDAT) and Tamil Nadu Tennis Association (TNTA).