Bring Home the
Legends
The launch of
India's first and only online celebrity-commerce company, Collectabillia, brings
icons closer to their billion fans
Bangalore, 21st
December 2012:
As a devoted fan, if you have always dreamt of owning Christiano Ronaldo's
jersey, Mike Tyson's gloves or Sachin Tendulkar's bat, your dreams can now be a
reality. With the launch of Universal Sportsbiz Pvt. Ltd.'s (USPL)
celebrity-commerce brand 'Collectabillia', a piece of sporting legacy is within
arm's reach. India's first online celebrity-commerce firm, the company is built
to cater to an untapped market of the sports enthusiast in the country, offering
opportunities for fans to collect and own personally autographed memorabilia.
Backed by Accel Partners, of Facebook and Angry Birds fame, Universal Sportsbiz
Pvt Ltd's celebrity-commerce venture is live on its online platform www.collectabillia.com.
Collectabillia's repository of sports merchandise will
be available for sale online at a fixed price and includes jerseys and kits of
India's young brigade Yuvraj Singh, Virat Kohli, Saina Nehwal and Sania Mirza;
and international football merchandise associated with the legend Pele, English
footballers Wayne Rooney and Steve Gerrard, Brazilian sensation Kaka, and UEFA
Euro top scorer, Christiano Ronaldo. The awe-inspiring collection also includes
items autographed by tennis stars Roger Federer, Rafael Nadal, Andy Murray,
Maria Sharapova; golf legend Tiger Woods, swimmer Michael Phelps and celebrated
F1 drivers Fernando Alonso and Sebastian Vettel.
"This is a great and unique initiative, and a good
opportunity for me to connect with my fans, allowing them to own a part of my
journey. A sportsperson owes a lot of his success to his supporters, and I truly
believe that Anjana's initiative allows us to personally connect with every fan
and every enthusiast that has made us", commented master blaster, Sachin
Tendulkar whose exclusive merchandise is available on the website. Tennis
sensation Sania Mirza who is one of the first few women to lend her name to this
initiative, opined, "The idea of collecting visual merchandise of your favorite
sports stars, while a novel idea has not been a reality in India. Unlike abroad,
where every child, teenager and adult has access to a piece of his favorite
icon, in India that has not been a possibility. I am glad Anjana is making this
a reality here." Olympic bronze medallist, Saina Nehwal, who believes that a
champion is built on a commitment to hard work and a quest for excellence, hopes
that her merchandise available online will inspire people to follow their
passions. Commenting further, she added, "Through Collectabillia, I have the
opportunity to connect with my fans on a personal level, inspiring them with my
achievements and also sharing with them a part of my journey with mementos that
are very special to me."
Expressing his thoughts on the venture, charismatic
youngster Virat Kohli re-affirmed the opinion of his mentor and hero, "I am who
I am today, thanks to my many fans, and I believe that this is a great platform
for me to personally reach out to them. I am glad that with every personal item
that is available on Collectabillia, everyone owns a piece of me." Sounding
enthusiastic about the novel idea, Yuvraj Singh added, "My dedication and my passion to my game, is fuelled
by the passion and dedication of every single supporter who backs me. This
platform provides an opportunity to each and every one of them to truly feel
part of the historical achievements that they have helped build."
With its assortment of extraordinary keepsakes
symbolising the sporting spirit, and in a market that is poised at the same
juncture as art ten years ago, Collectabillia aims to encourage the collection
of memorabilia along the same lines as that of art, numismatics and philately,
while educating people on the benefits of collecting memorabilia as a strong
investment opportunity in times of volatile stock markets and fluctuating real
estate values. With recent auctions of sports memorabilia including Abhinav
Bindra's rifle, Roger Federer's racquet, Baichung Bhutia's Jersey fetching
handsome bids, the sports memorabilia market in the country seems to have a vast
potential, waiting to be tapped, following a global rising trend.
Apart from the autographed merchandise that allow
supporters to 'own the moment', the website also retails sports equipment and
apparel through C-Mart, and offers an assortment of items that includes
Manchester United jerseys, Tennis, Badminton and Table Tennis equipment and is
equipped to hold auctions online, allowing collectors from across the globe
equal access to items that are going under the hammer, bidding for highly valued
possessions from the comfort of their homes.
With Collectabillia's online platform going live,
highly prized souvenirs reflecting momentous events in sport will be a click
away for thousands of enthusiasts, allowing aficionados to own rare pieces of
sporting history, such as a Roger Federer jersey worn while he kissed his
Wimbledon Cup or a Rooney owned boot that scored a winning goal. With
Collectabillia, Anjana is striving to build a strong and sustainable market for
these collector's items, allowing a fan to truly own moments of history
|
Friday, December 21, 2012
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