Bangalore’s citizens will Run For Their
City in the TCS World 10K Bangalore
In
excess of 24,000 people are expected to participate in the 8 events on race
day, when the TCS World 10K Bangalore 2013 is flagged off from the Sree
Kanteerava Stadium on May 19 and it promises to be the biggest and best as yet.
A
strategic tie-up with one of the world’s leading elite athlete management
agencies, race categories to encourage the serious runners from the corporate
world as well as colleges and universities, course record bonuses and many
novel initiatives to enhance the running experience of every participant will
herald the TCS World 10K Bangalore 2013.
These
initiatives were announced by Mr. N. Ganapathy Subramaniam – Exec. Vice President & Global Head of
Emerging Businesses, along with Event Partners at a grand launch press conference
held at Regency I in the ITC, Windsor Bengaluru, the Hospitality Partner to the
event on Monday. The favourite of Karnataka’s masses, Superstar Puneet Rajkumar
was also present as the ‘Face of the Event’, along with representatives from
the Karnataka Athletics Association and city custodians.
Mr. N Chandrasekaran, CEO & MD
of Tata Consultancy Services, who could
not be present at the launch of the event due to prior commitments, had this to
say, “It is great to see that the TCS World 10K
Bangalore continues to grow in popularity and stature as the city's premier
athletic event. With the citizens embracing this event as their own, we hope to
see more people and their families participating in large numbers in the third
edition of the race this year to spread the message about healthy living and
wellness in their communities. As an organisation whose philosophy entails
promoting an active, healthy lifestyle among our young employee base and the
communities we operate in, we are delighted to support this wellness initiative
every year in the city.”
New Course record on the cards: With Procam International enlisting
the services of Global Sports Communication (GSC) as the new Elite Athlete
Coordinators, the focus will also be on lowering the existing course records
GSC, led
by Jos Hermens, one of the world’s leading elite athlete management companies,
proved their mettle in the Standard Chartered Mumbai Marathon 2013, putting
together a super-fast field for the race that culminated in new course records
being set by the men and women. Bangalore is also set for a scorching race on
May 19 and an incentive bonus of USD 7,500 is on offer for new course records,
if set. The Indian athletes too have an incentive bonus of Rs 1 lakh if they
lower the existing Indian course records.
The
overall men’s course record stands at 27.51, set by Eritrean Zersenay Tadesse
in 2008, while the women’s course record of 31.58 was set by Ethiopian Yimer
Wude in 2010. The Indian men’s course record stands at 29.59, set by Kashinath
Asawale in 2008, while for Indian women it is 34.32, set by Kavita Raut in
2009.
The Open 10K Challenge: This category will comprise the DHL Corporate Challenge and the Nike College Faceoff, open to Corporate
teams and Colleges/Universities of Bangalore respectively.
The
winning team of the DHL Corporate Challenge will take home Rs 1,00,000, with
the runner-up team winning Rs 75,000. The next three finishers will stand to
gain Rs 50,000; Rs 36,000 and Rs 30,000 respectively.
The
three-member team will need to have two men and one woman, with each member
needing to complete the full distance of 10 km. The average of the net finish
timings of all three runners will decide the finish positions in this category.
The Nike College Face Off will give students an international
platform to perform, and run in the footsteps of some of the world’s leading
male and female athletes and India’s best for financial gratification, besides
pride and glory.
The top
three finishers among the boys and girls teams stand to win Rs 50,000, Rs
30,000 and Rs 20,000 respectively.
Showcasing Bangalore’s giving side:
The charity drive associated
with the TCS World 10K Bangalore, spearheaded by Bangalore Cares, the Charity
Partner to the event, is poised for a quantum leap this year.
This is
in keeping with the trend witnessed over the last five editions of the event,
which is a healthy indication that Bangalore has a strong giving side.
The amounts raised for charity through the World’s Premier 10K Run had
increased from Rs 41.35 lacs in the first year, to Rs 1.31 crores in the second
year, Rs 1.41 crores in 2010 and to Rs 1.85 crores in 2011. The last edition
saw Rs 3.06 crores being raised in clearly tracked figures and going by the
trend, this edition should see a substantial increase.
In the
last five years the World 10K Bangalore has helped generate over Rs 8 crore
towards charity, propelling this event to amongst the largest charity raising
events in the state of Karnataka.
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