Collectabilla.com and Sindhu: A match made in sport India's first celebrity commerce firm to support Badminton sensation P.V. Sindhu 8th May 2013, Hyderabad: Collectabillia.com, India's first celebrity-commerce firm today formally announced its association with teenage badminton sensation P.V.Sindhu, fresh from her victorious outing at the Grand Prix Gold tournament in Malaysia. Collectabillia.com will support the talented Sindhu and jointly work with her on brand connect beyond endorsements on an exclusive basis. The Managing Director of Collectabillia.com, Anjana Reddy, an avid supporter of the game and a former national junior player, has been supporting Sindhu in her personal capacity over the past few months. Considering Sindhu's steady rise, her sensational achievements in a short period of time and potential success in the future, Collectabillia.com has decided to support and form a professional relationship with her.      "The biggest hindrance to realising of the true potential of a talented Indian sportsperson is the lack of fiscal support and sporting ecosystem. I strongly believe that an athlete's sole responsibility is to concentrate on his/her game while we build a support system around that facilitates them to deliver to their potential at the world stage. We are excited to be associated with a dynamic talent like Sindhu and Collectabillia.com looks forward to supporting her future quests," said Anjana Reddy, Managing Director, Collectabillia.com P.V. Sindu is currently ranked at 13 by the Badminton World Federation and has been training under of P.Gopichand in Hyderabad. While dedicatedly climbing the rankings through the last few years, Sindhu along the way has defeated Olympic medalists and at 17, her feats make her a very strong contender at the Rio Olympics 2016. Commenting on the association, Sindhu opined, "As I continue to focus on improving my game, it is reassuring to have a strong foundation that can support me emotionally, substantially and monetarily. A combination of my parents, Gopi Sir and the support of Collectabillia provides for that solid foundation."  Incorporated in 2011, Collectabillia.com is built to cater to an untapped sports and entertainment ecosystem in India. Collectabillia.com is every sporting enthusiast's dream, providing opportunities to fans to own memorabilia personally autographed by their icons, and assist celebrities with extending their brand connects.  Moving forward as a company that encourages the collection of sports memorabilia for personal joy or as a strong investment proposition, Collectabillia.com aims to extend the global market of memorabilia into India, allowing the ownership of personalized merchandise along the same lines as that of art, numismatics and philately.