Mahindra launch Verito "Vibe"

Mahindra drives into compact car segment with Verito "Vibe" a sporty and dynamic exterior styling, latest features, large boot is available at price of Rs 5.69lacs.Vibe is basically a sub 4-metre Verito and difference here is that while both Maruti and Honda created compact sedans using existing hatchback platforms, Mahindra has chosen to go in the other direction, shrinking a sedan down to a hatch. All this, of course, is for the lower excise benefits. While camouflaged units have been spotted testing for quite a while, undisguised images have also surfaced on the web. What we’ve seen is a front-end that resembles the Verito sedan with slight modifications to the headlamp unit. The alloy wheels, as seen on the test mules, look good and are — as of now — exclusive to the Vibe. The side profile remains similar to the sedan. At the rear, a thick chrome strip on the boot lid is lifted straight off the Verito. Verito vibe has reliable 1.5-litre K9K diesel engine which produce 65PS of power and 160Nm of max torque. A 5-speed manual transmission will be mated to this engine. Mahindra persist with the front-wheel drive architecture of the Verito for the Vibe. Vibe’s ride quality to be as plush as the Verito sedan and the handling to remain acceptable. The fuel efficiency is 21kmpl for the Verito diesel.

Verito 'Vibe',well suited for Indian roads conditions, priced between Rs.5.69 lakh and Rs.6.55 lakh (ex-showroom Delhi) will be available in seven colours including newly developed aqua Rush. Shah of M&M announced that it is looking forward to bring in an electric powered version of the passenger car.

"This a part of our strategy in which we introduce new models for new segments on already proven platform at an attractive price points," Pravin Shah, chief executive, automotive division, Mahindra and Mahindra, said at the launch in Delhi.

Further  Shah added, the company is already present in the super compact segment which has an off-take of 2.30 lakh vehicle per annum with Verito sedan,  now has  an opportunity to tap the eight lakh per annum compact sedan segment.

"We now have an opportunity to cater to one million passenger carmarket (super compact and compact). This will bring in more options to first-time buyers and customers who wish to upgrade from a hatchback to compact sedan," Shah said.