why the rail sector is adopting revenue management technology

Dear N.K, Peter Shearer serves as Vice President of Industry Strategies at JDA Software, Pricing and Revenue Management Group, where he is responsible for overseeing strategic business initiatives for the passenger travel industry. We caught up with Peter to ask why the rail sector is adopting revenue management technology, and how this is impacting passenger ticket purchases as part of our Passenger Experience Insights series. Download the interview here > Discover Peter’s views on: What is driving rail operators increasing focus on pricing and revenue management? Do Europe’s rail operators truly understand the potential for pricing and revenue management? What is the impact on the passenger experience, and how can RM be used to improve it? Download the interview here >  I hope you find this useful! Enjoy.  Lorna Moffatt Content Executive Total Rail