DUBAI’S DEPARTMENT OF TOURISM AND
COMMERCE MARKETING
TO CONDUCT ITS 3 CITY INDIA ROADSHOW
22 member Dubai led Delegation to travel to Delhi, Mumbai & Chennai
Mumbai, September 23rd, 2013: Given the importance and potential of the
Indian market in terms of visitor arrival traffic into Dubai, the Department of
Tourism and Commerce Marketing (DTCM), Government of Dubai, will be conducting
its 3 city B2B India roadshow to network with the Indian travel industry. As part of its 2013 marketing strategy to
boost the overall number of Indian travellers to Dubai; the Department will commence
its roadshow in New Delhi on the 23rd
of September followed by Mumbai on the 25th and will conclude in Chennai
on the 26th of September respectively.
Through this marketing initiative, DTCM along with its
co-participants consisting of hotels, tourist attractions and destination
management companies intend updating
the trade with information on Dubai’s existing and new tourism product
offerings. The multi-city workshops will target over 1,000 Indian trade
professionals comprising major travel & tour operators, wedding planners
and up-market leisure operators across India. The delegation will be accompanied
by the Department’s officials: Mr. Mansoor Bawazir - Head of Region (India,
Middle East & Southern/Eastern Africa) and Mr. Carl Vaz - Director, India Representative
Office.
Announced earlier this year under the
directive of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President
and Prime Minister of the UAE and Ruler of Dubai and spearheaded by DTCM,
Dubai’s Tourism Vision for 2020 sets out how the city will double its annual
visitor numbers from 10 million in 2012 to 20 million in 2020. More than 5.5 million tourists visited Dubai
in the first half of 2013, representing an 11.1 per cent year-on-year increase
across all key indicators, including hotel establishment guests, hotel and
hotel apartment revenues, room occupancy and average length of stay, indicating
that Dubai is on the way to achieving its Tourism Vision for 2020.
His Excellency Helal Saeed Almarri -
Director General, DTCM commented: “India consecutively ranks as the top source
market globally for visitor traffic into Dubai. The
total number of Indian guests for the first six months of 2013 stood at
463,175, representing a growth of 15.8% increase over the corresponding period last
year. Similarly, in 2012 the total number of Indian visitors totaled 763,986
representing a 9% increase from 2011. Thus these numbers are extremely
encouraging and indicate that we are on our way to achieving our Tourism Vision
for 2020. Our B2B workshops play a vital role in facilitating the overall
number of inbound travellers into Dubai.”
Mr. Saleh Al Geziry - Director, Overseas
Promotions and Inward Missions, DTCM said, “We are excited about conducting our
multi-city B2B workshops in India. India
is a very lucrative market and we are aware of the potential it holds in terms
of inbound visitor traffic into Dubai.
We are thus happy to be tapping this important market through our unique
B2B workshop. Our delegation comprising of
22 organizations is supported by our co-sponsors such as Emirates Airlines,
Atlantis – The Palm and Lama Desert Tourism.”
Commenting on the upcoming Dubai India
Roadshow 2013, Carl
VazDTCM India
said, “There is always an extensive interest amongst the trade to update their
knowledge and own experience of a destination. The roadshow thus provides us
with a platform to interact with a significantly higher number of travel
agents, tour operators and even wedding planners from various parts of India
enabling them to cater to new segments and repeat visitors. The main market
segments that we are looking at tapping in India this year are the group series
departures and the family segment along with the niche segments of weddings /
honeymoon, school groups, adventure / sport and luxury seekers and single women
travellers who will be heading for the Dubai Shopping Festival (DSF) 2014.”
The 22 member Dubai delegation will comprise
of hotels, resorts, hotel apartments, attractions and destination management
companies. The participants at the
roadshow will include Royal Arabian Tours, Bonton Tours and Travels, Discovery
Travel and Tourism, Alpha Tours, Golden Sands Hotel Apartments, Dubai Marine
Beach Resort & Spa, Sea View Hotel/ Royal Ascot Hotel, Al Rais Tours and
Travels, Royal Gulf Tourism LLC, JW Marriott Marquis Hotel Dubai, Jebel Ali
Golf Resort & Spa, North Tours, Big Bus Tours, Bin Ali Tourism, ITL Tourism
& Travel LLC, Admiral Plaza Hotel, Khalidia Hotel Apartments, The Oberoi,
Dubai and Radisson Blu Hotel, Dubai Downtown.
The program for the workshops will
include presentations by officials of Emirates Airlines, Atlantis – The Palm,
Lama Desert Tourism and DTCM in addition to detailed networking sessions
between the Dubai delegation and leaders of the Indian travel trade community.
***
About Dubai’s Department of Tourism and Commerce Marketing (DTCM)
With the ultimate vision of positioning Dubai
as the world’s leading tourism destination and commercial hub, Dubai’s
Department of Tourism and Commerce Marketing’s (DTCM) mission is to increase
the awareness of Dubai to global audiences and to attract tourists and inward
investment into the Emirate.
DTCM is the principal authority for the
planning, supervision, development and marketing of Dubai’s tourism sector;
markets and promotes the Emirate’s commerce sector; and is responsible for the
licencing and classification of all tourism services, including hotels, tour
operators and travel agents. Brands and departments within the DTCM portfolio
include Dubai Convention and Events Bureau, Dubai Calendar, and Dubai Festivals
and Retail Establishment (formerly known as Dubai Events and Promotions Establishment).
In addition to its headquarters in Dubai, DTCM operates 19 offices worldwide.
For further
information about DTCM, please contact:
Mr. Carl Vaz
Director – India
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