STAR Plus presents the epic saga Mahabharat
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Starting September 16th, Monday to Friday at 8.30 pm -
Television
Welcomes The Biggest Stars in the History of Mankind!
Sansaar mein kathayein anek hain… par woh Mahagatha jisme vishwa ki saari kathayein chhippi hai… woh kewal ek hai… ‘Mahabharat’
Mumbai,
September 14, 2013: ‘Draupadi, Arjun, Bhishma, Shakuni, Gandhari, Satyavati’....have
you heard of them? Do you know their epic story? Chances are that the
youth of this country may be unable to identify these iconic characters and the
events in their life that led to an epic battle or even understand its
relevance even in today’s times! Keeping this
in mind, Star Plus, the story teller to the nation, has
taken up the task of taking this fascinating story of Mahabharat to the
youth of this country. Produced by Siddharth Kumar Tewary's Swastik
Productions, viewers will be amazed to see the grand sets, never seen
before VFX, stunning locations and an ensemble cast. Starting this September
16th, get ready to watch the epic saga– Mahabharat in an all new avataar
from Monday to Friday at 8.30 PM on Star Plus.
Combining
modern technology with intense story-telling, Mahabharat aims to cultivate
young audiences for this legendary saga which is considered the second longest
epic of the world. Star Plus has invested heavily on production and scale to
ensure that the most awaited show on Indian television presents a magnificent
narrative and is a visual treat for audiences. Every detail of the show has
been painstakingly put together, including the costumes, weapons and jewellery
that have been designed after years of research!
Commenting
on the show, Nikhil Madhok, Sr. Vice President, Marketing Star Plus
said, “We wanted to introduce Mahabharat and its iconic characters to the
new generation. We have consciously made a heavy investment into the content
with great production values and mounted the show on a big canvas. But it’s
Mahabharat’s epic characters, whose story will connect with our viewers and
make this a must watch.”
The
magnum opus is supported by a stellar cast that includes like Puneet Issar
(Parshuram), Sayantani Ghosh (Satyavati), Aarav Chaudhary (Bheeshma), Ratan
Rajput (Amba), Shaheer Shaikh (Arjun), Saurabh Jain (Krishna), Pooja Sharma
(Draupadi) and Praneet Bhatt (Shakuni) among others.
Talking
about this ambitious project, Producer Siddharth Kumar Tewary said, “Every
story has different shades. The beauty of storytelling is to justify a
character and its action and graph without portraying him in black or white or
a situation as right or wrong. While creating characters, we kept this in mind
that this show is for today's audience and that every aspect of the story is
relevant in today's times. It is an attempt to show the human side of every
single character in the series, and reinterpret the old text without tampering
with the sensibilities of the iconic story.”
Commenting
on Fortune’s association with Mahabharat, Mr.
Angshu Mallick, COO, Adani Wilmar Ltd said, “Mahabharat is the greatest
story ever told. It bridges generations by appealing to both young and old, and
watching it is fundamentally a bonding experience. We are delighted with the
effort and way in which Star Plus is trying to get the younger audience to come
and watch this show. This will further ensure that the whole family sits
together in front of the TV. These are all values that Fortune cherishes, and
to be associated with Mahabharat is a perfect fit for the brand."
With
creative associations ranging from writer Salim Khan, noted author Devdutt
Pattanaik, Oscar winning designer Bhanu Athaiya, music directors Ajay-Atul
and Ismail Darbar, action director Ram Shetty and Omang Kumar
as set designer on board, Mahabharat has already raised the bar.
Apart from Fortune and Ghari Detergent who are the
presenting and powered by sponsors respectively, the other brands who have come
on board as associate sponsors are Super Vasmol 33 Kesh Kala, Marvel Tea, Vinod
Intelligent Cookware, Cycle Agarbatti, Lux Inferno, Syska LED Lights, Siyaram’s
and Eyetex Dazzler.
A
story, a saga and ancient India’s oldest and most revered epic - Mahabharat is
all set to create its magic starting September 16, every Monday to Friday at
8.30 pm only on Star Plus.
About Star
Star India has defined India’s broadcast
media for over two decades and is today one of the country’s leading media and
entertainment companies.
Star India
broadcasts more than 40 channels in 7 languages, reaching more than 600 million
viewers every week across India and 100 other countries. The network’s channel
portfolio includes Star Gold, Channel [V], Star World, Star Movies, Star Movies
Action, Star Utsav, Life OK, Movies OK and Star Plus, India's No. 1 General
Entertainment Channel.
It has a leading presence in regional
broadcasting as well, through a bouquet of affiliate channels
which includes Star Jalsha, Star Pravah, Asianet, Asianet Plus, Suvarna and
Vijay.
For any queries, please reach out to:
STAR Plus - Jigna Shah - 99205 98697 - jigna.shah@startv.com
MSL India – Akanksha Shukla – 9930313633 - akanksha.shukla@mslgroup.com
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