Jabong adds Virat Kohli’s breakaway fashion brand ‘WROGN’ to its product portfolio

Jabong adds Virat Kohli’s breakaway fashion brand ‘WROGN’ to its product portfolio

India’s flamboyant cricket captain to meet top 2 highest spenders on the day of launch

India’s leading online fashion portal Jabong, has announced the addition of Virat Kohli’s breakaway fashion brand WROGN to its product portfolio. The men’s fashionwear brand will be available on Jabong in 450 variants with prices ranging from Rs. 799 to Rs. 3599.

The launch will be supported by digital and social media campaigns including Virat’s selfie video announcing the brand’s launch on YouTube, Facebook, Twitter & Instagram. A separate Shop-In-Shop promotion will highlight the WROGN’s latest campaign images, videos, main categories & brand description on Jabong’s website & mobile app as well as the Jabong’s digital fashion blog. The top two highest spenders on the day of launch will be invited for a Meet & Greet with Virat Kohli while the remaining five highest spenders will receive merchandise signed by the Indian cricket captain.

Rahul Taneja, Chief Business Officer, Jabong said, “We are pretty stoked to launch WROGN on Jabong, which comes from a similar philosophy of being comfortable in your own skin, and therefore, is a great fit for Jabong’s core shoppers. Virat Kohli is a true Indian icon, especially amongst the youth and is a great example of rising above the ordinary by just being himself. Jabong speaks the same language and it’s exhilarating that we will bring more joy to our customers with WROGN on board.”

Kalyan Kumar Gunasekaran, Chief Merchandising Officer, Jabong added, “It brings great pleasure to us to launch WROGN on Jabong. The collection exudes candid and comfort fashion and allows one to carry their own style effortlessly. Each brand uniquely differentiates itself in its language, WROGN for us is just the right click and we are elated to welcome the brand in the cartel.” 

Anjana Reddy, CEO Universal Sportsbiz & owner of WROGN, said, "WROGN is one of the fastest growing men’s youth fashion brand in India, and we are very excited to partner with Jabong and launch our latest SS’17 Collection. Jabong has a strong base of fashion forward consumers and I am sure WROGN as a brand will fulfill their needs”.

Jabong is known to have introduced a multitude of fashion and sports brands in India in the past such as TOPSHOP, TOPMAN, Dorothy Perkins, Missguided, Next, ASICS, ALCIS, Hummel, DC and New Era Caps to name a few.

Virat Kohli has made into the heart of millions and is touted as the best of all times with Kapil Dev even comparing him to the legendary Don Bradman. Virat has been the highest run scorer for India for 6 years straight and was the fastest in the world to reach 25 centuries in ODIs. He also holds the record for the fastest century by an Indian cricketer in ODIs (in 52 balls), the fastest to reach 7,000 runs in ODI’s, first cricketer to score three centuries in his first three innings as Test captain, first Indian Test captain to score a double century overseas and first Indian Test captain to score two or more double centuries.