TLC LAUNCHES ITS FIRST INDIA-CENTRIC HAIR STYLING & MAKEOVER SERIES
BE BLUNT WITH ADHUNA AKHTAR Watch Celebrity Hairstylist Adhuna Akhtar Give Dream Makeovers Every Night at 10 pm Starting 16 July
New Delhi, July 05, 2012: India’s favourite lifestyle channel TLC will present its first India-based hair styling and makeover series with the famous celebrity hairstylist, Adhuna Akhtar -BE BLUNT with Adhuna Akhtar. A six-part series, BE BLUNT with Adhuna Akhtar showcases the striking transformation of the girls selected from across India into dazzling divas by Adhuna Akhtar and her brother Osh Bhabani. Apart from a dream hair makeover and a style-defining new look, the participants are in for a surprise of their lifetime as they get to meet their favourite Bollywood stars in their new transformed self, including Shah Rukh Khan, Farhan Akhtar, Abhay Deol, Arjun Rampal, Preity Zinta and Chitrangadha Singh. BE BLUNT with Adhuna Akhtar will air every night at 10pm starting 16> July only on TLC.with a repeat every day at 2 pm.Rahul Johri, senior vice president and general manager - India, South Asia Discovery Networks Asia-Pacific, “TLC has successfully presented and entertained Indian audience with the perfect blend of global and India themed programming through a range of innovative formats and unmatched personalities. We are delighted to strengthen our commitment to offer refreshing India-based programming with the launch of BE BLUNT with Adhuna Akhtar. An exceptional hair stylist, Adhuna Akhtar would captivate the audience with her distinct style and expertise. It’s a must-watch for the millions of aspirational Indian viewers.”BE BLUNT with Adhuna Akhtar showcases the unique talent of one of India’s leading celebrity hairstylists – Adhuna Akhtar. In this glamorous series, the nominated girls see their dream of looking like a diva come true and experiences what it’s like to be pampered by the same people who style Bollywood celebrities. The series captures Adhuna in real-life action as she goes to various shoots and events, attends to her distinct clients and how she and her brother Osh makes Bollywood look good all the time,Adhuna Akhtar, said, “I am very excited to be part of TLC as I love the channel. BE BLUNT with Adhuna Akhtar is a natural extension of my passion for styling, which also happens to be my job. Teaming up with my brother Osh and giving our passion a new dimension has been a very fulfilling experience. We hope that viewers enjoy watching the show as much as we enjoyed making it.TLC pioneered lifestyle programming in India with a repertoire of distinct concepts across genres like travel, food, fashion, luxury and now makeover.HowStuffWorks.com.
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New Delhi, July 05, 2012: India’s favourite lifestyle channel TLC will present its first India-based hair styling and makeover series with the famous celebrity hairstylist, Adhuna Akhtar -BE BLUNT with Adhuna Akhtar. A six-part series, BE BLUNT with Adhuna Akhtar showcases the striking transformation of the girls selected from across India into dazzling divas by Adhuna Akhtar and her brother Osh Bhabani. Apart from a dream hair makeover and a style-defining new look, the participants are in for a surprise of their lifetime as they get to meet their favourite Bollywood stars in their new transformed self, including Shah Rukh Khan, Farhan Akhtar, Abhay Deol, Arjun Rampal, Preity Zinta and Chitrangadha Singh. BE BLUNT with Adhuna Akhtar will air every night at 10pm starting 16> July only on TLC.with a repeat every day at 2 pm.Rahul Johri, senior vice president and general manager - India, South Asia Discovery Networks Asia-Pacific, “TLC has successfully presented and entertained Indian audience with the perfect blend of global and India themed programming through a range of innovative formats and unmatched personalities. We are delighted to strengthen our commitment to offer refreshing India-based programming with the launch of BE BLUNT with Adhuna Akhtar. An exceptional hair stylist, Adhuna Akhtar would captivate the audience with her distinct style and expertise. It’s a must-watch for the millions of aspirational Indian viewers.”BE BLUNT with Adhuna Akhtar showcases the unique talent of one of India’s leading celebrity hairstylists – Adhuna Akhtar. In this glamorous series, the nominated girls see their dream of looking like a diva come true and experiences what it’s like to be pampered by the same people who style Bollywood celebrities. The series captures Adhuna in real-life action as she goes to various shoots and events, attends to her distinct clients and how she and her brother Osh makes Bollywood look good all the time,Adhuna Akhtar, said, “I am very excited to be part of TLC as I love the channel. BE BLUNT with Adhuna Akhtar is a natural extension of my passion for styling, which also happens to be my job. Teaming up with my brother Osh and giving our passion a new dimension has been a very fulfilling experience. We hope that viewers enjoy watching the show as much as we enjoyed making it.TLC pioneered lifestyle programming in India with a repertoire of distinct concepts across genres like travel, food, fashion, luxury and now makeover.
For more information, please contact:
Karuna Gulyani Gaurav Kocher
Discovery Networks Asia-Pacific, India LinOpinion PR
T: 011- 4149 1132, M: +919810701206 T:+918010594811 E: karuna_gulyani@discovery.com E: gaurav.kocher@loweandpartners.com
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