Micromax adds ‘third screen’ to its portfolio; Unveils new range of LED TVs
Ø The
largest Indian handset manufacturer steps into home entertainment
solutions – Introduces 6 LED TVs, 2 Home Theatres, 1 3D Blu Ray player
and SMART Stick (Android dongle) for Smart TV viewing experience
Ø Sets up a production unit at Rudrapur, Uttrakhand with a production capacity of 2,000 LED TV units per day
Ø To make products available in 9 states with a strong distribution network, reaching out to 170 cities
New Delhi, October 09, 2012: Micromax, the largest Indian handset manufacturer and the 12th
largest handset manufacturer in the world, today announced its foray
into the home entertainment segment with the launch of new range of LED
TVs, Home Theatres, 3D Blu Ray and SMART Stick, the Android dongle which
will make TV viewing a smart experience.
With
this launch, Micromax aims to become the new age screen partner for
consumers; be it phones, tablets or televisions. Micromax has set up a 1
lakh sq. ft. of manufacturing facility spread over 5 acres, with a
production capacity of 2,000 LED TV units per day at Rudrapur,
Uttrakhand. The facility will also double up to manufacture the tablet
PC Funbook and mobile accessories, which in the last 6 months has
received tremendous response.
Commenting on the launch, Rajesh Agarwal, Managing Director and Co-Founder, Micromax,
“Micromax is increasingly focusing on the smart devices and has
introduced a series of Android powered devices in the screen range of 5”
to 10”. As we move forward, we want to be the Screen partner for our
consumers, no matter what the screen size is. As consumer preferences
evolve and they want their devices and experience to be smart and
personal, we feel the future of TV will depend on user, programming,
connectivity and personalization. Compared to mobile phones, Televisions
are a long-term interface and consumers want these to be smart and
Sauvé and at the same time have a seamless experience while shifting
from one screen to another. With Micromax TVs, we aim to partner the
growing aspirations of the digital consumers at all levels.”
Mukesh Gupta, Director, Micromax
said “TV is a dynamic component in ones living room and we aim to make
this experience better and more personalized by providing features which
delivers cinema like experience at home. Adding to the consumers
delight, we have also introduced a new range of Home Theatre system with
5.1 surround sound speakers, a 3D Blu Ray Player, which supports both
2D and 3D content and an Android dongle- Micromax SMART Stick. The SMART
Stick is aimed at consumers who wish to take their television viewing a
notch higher by converting it into an Android TV.”
Adding to this, Sunil Dutt Sharma, Business Head (Consumer Electronics), Micromax
said, “We have created strong brand equity through our handheld devices
and have added value to our consumers. We are targeting aspirational
buyers, who want to upgrade their television viewing and at the same
time demand value. We plan to introduce our offerings initially
in 9 key states i.e. Delhi, Haryana, Madhya Pradesh, Punjab,
Maharashtra, Rajasthan, Andhra Pradesh, Karnataka and Gujarat. We will
deploy a two-tier distribution channel which will help us to reach out
to 170 cities and build a strong consumer connect. For the Large Format
Retail, we have tied up with BrightPoint.”
The
LED TVs will range from 24” to 55” and will be competitively priced
between Rs. 15,990 and Rs. 1,29,990. All 6 models feature High
Definition Media Interface, which supports all video resolution. Powered by AVEA (Audio Visual Entertainment Architecture),
Micromax LED TV features the best picture quality and the finest
cinematic sound through an in-built powerful sound system, which will
take TV viewing experience to another level.
Pricing of the 6 models of LED TVs are mentioned below:
S.no
|
Model no
|
Key feature
|
Size
|
MRP (INR)
|
1
|
LEDT770K55F
|
3D, full HD, Smart TV
|
55 inch
|
1,29,990
|
2
|
LEDK316K50F
|
3D, full HD
|
50 inch
|
79,990
|
3
|
LED42K316
|
Full HD
|
42 inch
|
47,990
|
4
|
LED32K316
|
HD
|
32 inch
|
25,990
|
5
|
LEDL31FL24F
|
Full HD
|
24 inch
|
16,990
|
6
|
LED24K316
|
HD
|
24 inch
|
15,990
|
Product Specifications:
Key highlights of LED TVs are:
Live High-Definition with Micromax LED: The
Micromax LED TV powered by AVEA (Audio Visual Entertainment
Architecture), offers full HD resolution and dynamic contrast coupled
with amazing image detail, color clarity and crystal clear HD surround
sound.
HDMI and USB connectivity: Micromax
LED TV’s supports all video resolution and connects to all devices
through the HDMI. They also feature a plug and play USB port. These USB
ports can play almost any format of music files; videos connect mp3
player, digital camera, hard drive etc. to the ports for instant
connection. The USB port supports 14 kinds of formats across all audio
and video files.
Ultra low Power consumption: Compared to normal CRT, it saves 70% more power and compared to other LCDs, it saves 40% more power
Digital audio output: Micromax
TV delivers the most powerful audio quality, through its digital audio
output feature. While analog audio is suitable for 2 speaker systems
only, digital audio output allows the audio to be split up to 8
speakers.
Zero bright dots LED panel: With
its zero bright dots LED panel, Micromax TV ensures best in picture
performance. The panels used in lower series in other televisions may
have 2 to 5 bright dots permanent on their panel which is not detectable
by the naked eye, but it results in poor picture quality near the
bright dots, whereas the Micromax panel is equipped with 100% zero
bright dots.
Large format display:
The 55” LED from Micromax will be a smart TV and will be equipped with
technologies such as IPTV applications which will enable consumers to
connect with the world in a smart way. Both 50” and 55” offers
eco-friendly LED technology with 3D viewing experience. Besides, 3D
content and internet connectivity, these LED are bundled with features
for a unique television viewing experience such as:
- Full HD 1920 x 1080 Pixel screen resolution for clear an crisp image
- 100Hz refresh rate for faster performance
- 400nit brightness
- 176/176 viewing angle in 50” and 178/178 in 55”
- Backlight control
- Zoom function with: 4:3, 16:1, Auto, Zoom 1, Zoom 2
- Program and Child lock for restricted viewing
- Digital media player (DMP) for music, video and photos and text
- Audio equalizer with sub woofers (55”)
- Pack of 4 3D glasses
Home Theatre:
Micromax announces two models of the home theatre system (HT037F1 and
HT089F1) which ensures the delivery of the best performance and the 5.1
surround sound speakers enhance your home theatre experience. They give a
PMPO output of 4000 Watt and 5000 Watt. Both the home theatre system
supports USB and SD Card and has 4 ohm Subwoofer impedance and the
HT089F1 also supports Digital FM Radio. HT037F1 is priced
at Rs. 5990 and HT089F1 is priced at Rs. 6990.
Micromax SMART Stick:
Micromax accessorizes its LED range with a dongle powered with Android
4.0.3 (Ice cream Sandwich), worth Rs. 4,990. It offers a frequency of
1.0 GHz which offers GPU offers 3D graphic with OpenGL ES2.0 and OpenVG
1.1. It has a Standard HDMI Interface, Internal 4 GB Nand Flash, Wi-Fi
direct connection and USB HUB. Additionally, it supports RF 2.4 GHz
Mouse, Keyboard and Game PAD.
3D Blu Ray Player which supports all 2D and 3D video/ Audio formats, comes at an attractive price of Rs. 6,490.
About Micromax:
Micromax is
No.1 Indian tablet manufacturer* and the 12th largest handset
manufacturer in the World ** The Indian brand is reaching out to the
global frontier with innovative products that challenge the status quo
that Innovation comes with a price. Micromax has sales
presence across India and global presence in Hong Kong, Bangladesh,
Nepal, Sri-Lanka, Maldives, UAE, Kingdom of Saudi Arabia, Kuwait, Qatar,
Oman, Afghanistan and Brazil.
* (According to India Tablet Market review for Q2, 2012 released by CMR, Micromax leads Indian tablet market with 18.4% share)
**(According to Global Handset Vendor Market share report from Strategy Analytics)
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