SEPANG, 1 October 2012 – AirAsia buttresses its status as the best player in the low-cost carrier segment, by attaining top spot in the ‘Best Low-Cost Airline’ category at Business Traveller Asia-Pacific’s annual Travel Awards ceremony held at the Conrad Hotel in Hong Kong last week.The Travel Awards ceremony is a premier annual event for the past 21 years and looked forward to by top players in the travel and hospitality industry.
The ‘Best Low-Cost Airline’ is a brand new category introduced this year in recognition to the growing force of budget carriers and AirAsia was the first to assume the honour.
Asia Group CEO, Tony Fernandes said, “It’s truly an honour to be the first recipient of this prestigious award. A big thank you goes to our guests for their constant support and belief in AirAsia, and for choosing us as the airline of choice for their travels. I would also like to add that this award really belongs to our AirAsia Allstars, whose hard work, passion, dedication and creativity made this win a reality.
Its usual, an award win will not make us complacent. We will continue with our efforts to maintain our leadership spot by being cost effective, upholding our pledge in presenting our guests with unbeatable low fares and exceptional products and services.”
AirAsia was chosen as the inaugural award winner through votes by Business Traveller readers, recognizing the airline as a service provider which has maintained impeccable standards and making journeys seamless and productive.
Between April and June of this year, Business Traveller Asia-Pacific sent out poll forms to its subscribers, regarded as some of the region’s most experienced frequent travellers. This yielded a response rate of 20.22 percent. The results were compiled by market research specialist Ipsos. A listing will appear in the October 2012 issue of the magazine, with a more detailed feature to follow in the November 2012 issue.
AirAsia is a household name which has flown over 150 million guests since it was established ten years ago with a mission to democratize air travel in the region and has been operationally profitable from day one of its launch as a low-cost carrier. The airline has operations based in Malaysia, Indonesia, Thailand, Philippines and Japan, servicing 80 destinations across 20 countries.
All six of AirAsia’s airlines – Malaysia, Indonesia, Thailand, Philippines Japan and AirAsia X operate one of the youngest fleet of Airbus A320 and A330 in the world, with an average age of only 3 years groupwide. Apart from a modern fleet, the airline presents unbeatable low fares, extensive route network, great flight frequencies, convenient booking and payment channels and value added add-ons such as meals, seat allocations and baggage allowances.
The airline is also known for its innovations, popularizing technology-backed travel services such as web and mobile bookings; web, mobile and kiosk check-in services; no admin fees and the use of social media platforms such as Facebook, Twitter, Weibo, YouTube, Instagram and its blog in engaging with guests in real-time throughout the globe.
Business Traveller heads the portfolio of titles belonging to the international publishing house, Panacea Publishing, headquartered in London. Business Traveller Asia-Pacific is one of 10 titles around the world, including Business Traveller China.
Since its first issue in April 1982, Business Traveller Asia-Pacific has provided a valuable resource for frequent travellers and served as a dynamic platform for their concerns.
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