Ratan Tata: Responsible Leadership and Conscious Capitalism
By Santhosh Babu*
Who all could be role models when it comes to Organizational
Leadership in this country? Is the leader’s capability measured only
within the context of the financial performance of his or her
organization?
Enough is written and known when it comes to the business success of
Tata Group, the global acquisitions and Ratan Tata’s role in it. Let’s
look at Ratan Tata not just from a successful business leader but an
ideal role model for Responsible, Authentic and Integral (Integrating inner values and outer actions) leader.
Ratan Tata is exemplar of a leader who is committed to Triple Bottom
line. In my opinion he is the most prominent Indian leader whose inner
values and outer actions demonstrate an evolved higher level of
responsible leadership. Triple bottom line suggests that companies
should be preparing three different (and quite separate) bottom lines.
One is the traditional measure of corporate profit—the bottom line of the “P&L Account”. The second is the bottom line of a company's “People Account”
—a measure in some shape or form of how the organization contributes
and deals with people inside and outside the organization. The third is
the bottom line of the company's “Planet Account”—a measure of how environmentally and socially responsible has the company been.
Most leadership theories in a number of leadership books and programs
focus on three outer aspects of leaders, that are: Leaders - 1. Have a
powerful Vision, 2. Align every stakeholder around the vision 3.
Execution excellence. While Ratan Tata did all the three things, what
makes him different and superior is his inner qualities that I call the
being part of leadership.
In my previous article about Tata (on announcing Nano), I had written
that a Leader’s inner values influence their outer behaviour. Ratan
Tata and his group held their bigger purpose; Nation building and
employment close to their heart, while driving operational efficiency
and profitability. The purpose statement of Tata says “At the Tata
group we are committed to improving the quality of life of the
communities we serve”. Anyone who visits Jamshedpur will know the
meaning of this purpose statement and how well this statement is
expressed and executed there.
There are three characteristics that I have noticed among leaders
that make them conscious, responsible and effective leaders. Ratan Tata
demonstrates all the three characteristics.
1.
Leader has a bigger, higher purpose for you and your organization
that expresses responsiveness to community. While some organizations do
create the higher purpose, they do not operationalize that. In the
absence of translating the higher purpose into actions, these statements
become static and meaningless, limited to websites and decorating
boardrooms. Individuals and organizations that have imbibed their higher
purpose experience more meaning in their life and fulfillment. An
organisation that has a well articulated and operationalized higher
purpose would create sustainable business success, employee loyalty,
satisfaction and a sense of pride. Tata group is an ideal example of all
that.
2.
Leader uses creative tendencies than reactive tendencies to get
results. Some people achieve results using reactive competencies and
tendencies like controlling, manipulating, pleasing and complying. While
some others would achieve similar or better results using creative
tendencies like relating, self awareness, purposeful actions, and
authenticity. If an organization is only interested in driving
financial results, they might be doing this by using reactive
competencies. We all know that results can be achieved using multiple
motivational drivers. Someone who is extremely insecure and controlling
will use those tendencies to drive results.
While most competency mapping assessments and exercises measure
behavior and competencies to get results, the intent behind the
behaviour is often missed out. When we go beyond the visible behaviors
and understand the intent and internal drivers of the individual, we
would know whether they are using reactive competencies or creative
competencies to win. Ratan Tata used more creative competencies to lead
the organization.
3.
Leaders operate from higher order values. Robert Kegan, a professor
at Harvard Graduate School proposed a range of “orders” of the mind and
of the need for leaders to scale their abilities to the higher orders so
they can solve complex problems and create personal transformation.
Richard Barret, author and expert on values talks about seven levels of
consciousness–a model he developed as an extension of Abraham Maslow’s
hierarchy of human needs. While survival, selfish wealth creation,
power, greed, status, being liked can be considered as lower order
values; self actualization, service, trust, honesty and Integrity can be
considered as higher end values.
Because of the above three leadership qualities, it is evident that
India needs more Ratan Tatas and Indian organizations that follow the
Tata’s footsteps for social responsibility and conscious capitalism. We
need a movement involving the senior corporate leaders of this country
to align businesses with long term sustainable practices and social
contribution. There is none other than Ratan Tata who could drive this.
Ratan Tata’s retirement from active business role should lead to his
spending more time on helping organization’s articulating and
operationalising a higher purpose.
Monday, December 24, 2012
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