Superbrands Honours India’s Strongest Consumer Brands
Superbrands Honours India’s Strongest Consumer Brands
Posted on December 7, 2012 by sagarmedia
New Delhi, 7th December 2012, Superbrands, the independent authority and arbiter of branding has recognised India’s strongest consumer brands for their achievements and excellence in branding. These include brands like Cartoon Network in the Entertainment Sector, Dainik Bhaskar, Dainik Jagran, Star India and Times Now in Media, Apollo Hospitals and Saridon in healthcare and pharmaceuticals, Cinthol and Mother’s Recipe in FMCG, Hercules and BSA Cycles in transport, Citibank in Banking, ITC Hotels in Hospitality and Aqua Guard, Prestige, Hindustan Sanitary ware and Crompton Motors in Consumer Durables amongst many categories which have achieved the Superbrands status. Superbrands also unveiled the 2012-2013 Superbrands book featuring the story of 86 of India’s strongest consumer brands.
In the ten years since it was instituted in India, Superbrands has earned the proud distinction of being the one award that brands consistently use as a symbol of exceptional achievement and credibility. The Superbrands logo has been used in press and TV advertising; on billboards, annual reports, product literature, tags and stickers on products, stationery, packaging and even red herring documents.
Mr. Sachin Pilot, Hon’ble Minister of State for Corporate Affairs (Independent Charge) was the chief guest at the tribute event. While wishing Superbrands on its tenth anniversary the Hon’ble Minister hoped that with Superbrands doing yeoman service for corporate India brand development would get a fillip and companies would pay heed to the need to wean people away from commodity buying to brand buying.
Speaking about the recognition, Mr. Steve Smith, Chairman & Managing Director, Superbrands Worldwide Limited said, “Consumer Superbrands recognised worldwide as the Oscars of Branding has helped companies and brands create a discerning identity in the market. We are delighted to celebrate the success of India’s strongest brands which are increasingly gaining an international following. I understand that more than 140 companies have so far used the Superbrands logo to distance themselves from competitors and gain a decisive marketing edge in the only place that finally matters – the market place.”
Mr. Anmol Dar, Managing Director, Superbrands India, and chairperson, Superbrands India Council said: “Even during recessionary conditions and budgetary constraints, Superbrands continues to be seen as an important marketing tool and a worthy investment to boost sales rather than an expense head.” He further added that, “Superbrands in its role as a brand arbiter, has been very successful in creating a niche for itself as a brand differentiator. The fact is that brands – and increasingly consumers – trust Superbrands.”
Hundreds of leading Indian brands were evaluated by the esteemed Superbrands Council and 86 of the highest scoring brands were then designated as Superbrands. Only brands that achieved the level of recognition set by the independent Superbrands Council were eligible for inclusion in the Superbrands India book, which traces the history and achievements of each of the brands.
Superbrands began in the UK in 1993 as a radio show on GLR (now BBC Radio London). The show aimed to give ordinary consumers an insight into the significant brands that touched their lives and take them on an expedition behind the brands themselves. After the spectacular success of the radio programme, the Superbrands organisation was founded in 1994 to focus on promoting the discipline of branding and identifying and paying tribute to exceptional brands.
In 2002, India became the 25th country to officially join the nations running Superbrands programmes. Today, ten years to the T, the consumer Superbrands logo is one of the most sought after marketing accolades in India. The 2012 Superbrands Tribute Event held in New Delhi was the culmination of sixteen months’ effort and is a true celebration of the outstanding success brands in India have achieved.
The Superbrands India Council for 2012 comprised:
- Vineet Agarwal, Executive Director, Transport Corporation of India
- Amar Babu, Managing Director, Lenovo India
- Ashish Dikshit, President, Madura Fashion & Lifestyle
- Punit Goenka, Managing Director & Chief Executove Officer, Zee Entertainment
- Kuldip Kaura, Chief Executive Officer & Managing Director, ACC
- R M Malla, Chairman & Managing Director, IDBI Bank
- B S Nagesh, Vice Chairman, Shoppers Stop
- Sundeep Sikka, Chief Executive Officer, Reliance Capital Asset Management
- N Thiruambalam, Former Chairman & Managing Director, Heinz India
| BUZZ Communications Pvt. Ltd. Delhi | Superbrands India |
| Piyush/ Deepak / Achal Paul
Mob: +91 9999778566/+91 9811704770 / +91 9810162377 Email: piyush@buzzcomm.in/ deepak@buzzcomm.in/ achal@buzzcomm.in |
